​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

When you have more than 100 different products on offer, how do you decide which ones to focus your market efforts around? You can promote those that have the highest margins, but doing so might come at the expense of higher sales volumes from lower cost products.

Google is bringing back its regional marketing strategy and operations leader to head up the A/NZ business.

The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.

​In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.

Google has been ordered to pay a €4.34 billion fine and stop forcing Android smartphone makers to install its search engine and browser on their phones. That decision was handed down by the European Union's antitrust authority on Wednesday.

Australians are either ‘not sure’ or only ‘somewhat understand’ how several leading apps use and/or share their data, according to a new Roy Morgan privacy study.

Looker CMO, Jennifer Grant, didn’t always envision a career in marketing. In fact, she had her heart set on being an actress. That was, until she realised business - marketing in particular - was her true calling.

Domain has recruited former Google Australia and New Zealand managing director, Jason Pellegrino, has its new chief following the sudden departure of Antony Catalano earlier this year.

All the latest martech and adtech news this week from Google, InMobi, Microsoft, Leanplum, Tact, Campaign Monitor, PubMatic, Confirmit, TVSquared, Freckle and EZToken.

Salesforce has debuted fresh Google integrations along with machine learning-powered capabilities across its Marketing, Service and Commerce Clouds as part of efforts to improve the way brands build connected customer experiences through its platforms.

​Unlockd has been granted interim injunctions from both the English High Court and the Federal Court of Australia to prevent Google from disabling AdMob-generated advertising content and removing Unlockd apps from the Google Play Store in the UK, Europe and Australia.

YouTube viewers come in many forms and to the platform for many different reasons, according to new Australian audience research that analyses the ‘how and why’ of user engagement across three key demographics: Parents, millennials and Gen X.

Australian tech startup, Unlockd, has applied for an injunction against Google’s AdMob and postponed its imminent debut on the Australian Stock Exchange as a result.

In a further challenge to the Google and Facebook duopoly, Oath today announced it will take full control of Yahoo7 by acquiring Seven West Media’s 50 per cent stake in the business.

All the latest martech and adtech news this week from Adobe, Google, Facebook, Podible, Outbrain, and more.

All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.

All the latest martech and adtech news this week from LiveRamp, Radius, Thunder, Google, SmartMeasures, Tapad and more.

Fairfax has struck a deal with Google to bolster its programmatic advertising and digital audience efforts across flagship media titles including The Sydney Morning Herald, The Age, the Australian Financial Review and Canberra Times.

Even when Tamara Dull is home on her own, she is never really alone. Throughout her house are scattered more than 100 home AI devices and controllers that help her do everything from monitor and control her environment to buy groceries.