Marketo’s new partnership with Google Cloud will not only improve the scalability and reliability of the marketing automation and engagement platform, it could also give the martech landscape a shake-up, analysts claim.

Google-owned Nest Labs, the US smart home giant, is launching into Australia, bringing an array of connected home offerings and services into the market as part of its first Asia Pacific country launch - and using iSelect as the conduit.

Google will stop scanning personal Gmail accounts in order to deliver targeted advertising from later this year.

All the latest martech and adtech news from Google, Aprimo, BounceX, Salesforce, Brightcove, AppNexus, SugarCRM and Taboola.

​Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting consumer demands, according to REA Group head of digital, Val Brown.

Goofy and confused polish couple, Estelle and Gary, are powerful brand ambassadors helping iSelect achieve cut through with audiences and outperform the wider insurance market, its CMO says.

As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.

Two major brands including Qantas and realestate.com have rolled out virtual reality apps that aim to lure customers by offering life-like immersive experiences, a move that signals the future of marketing and the growing demand for an interactive relationship with customers.

All the latest martech and adtech news from AdRoll, Google, Maximiser, MediaMath, Qualtrics, Zendesk, Criteo, IBM, Pitney Bowes, Spredfast and Hootsuite.

Apple, Facebook and Google each reported earnings this week, and though the results varied, they also reaffirmed the scale and industry-wide impact of these massive tech companies.

Our weekly round-up of the latest martech and ad tech news, featuring, Google, Sprinklr, Criteo, SteelHead, Verizon, Yahoo!, Olapic, Taboola, Fiksu, Genesys, Zoho and Smaato.

Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.

Google has acquired Anvato, the developer of a video software platform, to shore up its cloud offering in the area of video delivery.

All the latest martech and adtech news from Google, Microsoft, Experian, Neustar, Hypetap, Freshdesk, Digital Associates, AdMaxim, Blirt and Advia.

WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.

Digital businesses have redefined the economic playing field. The effects of Brexit may be our first big test of the capacity of digital business models to weather significant external forces of change.

Google has topped two brand lists – one Australian and one global – this year for its ongoing dominance of the digital technology landscape.

The latest weekly round-up of marketing and ad technology news from Demandbase, Lattice Engines, Informatica, Microsoft, Campaign Monitor, Google, Amobee, LogMeIn, ClickDimensions and Rubicon.

All the latest marketing and ad technology news from Marketo, Salesforce, SugarCRM, Leadspace, Radius, Outbrain, Infer, Wayin, xAd, Act-On Software and Memeni.

Despite the hype surrounding the Internet of Things and smart home, one of the industry's largest players, Google's Nest, is struggling to innovate and scale. What’s the problem?