All the latest martech, adtech and customer technology news from Google, SmartCommerce, Basketful, Appier, Woopra, AB Tasy, Epoq, Storyblok, DoubleVerify, Qualtrics and Klaus.
Digital Marketing
Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers.
Digital Marketing
A direct challenge to linear and catch-up TV competitors for attention on the big screen, diversity and credibility of creator content, and short and longform campaign outcomes are three ways YouTube is hoping to win more advertiser spend to its platform.
Digital Marketing
Google LLC has been ordered to pay $60 million in penalties by the Federal Court for misleading consumers about use of their personal location data under the first public enforcement outcome to arise out of the ACCC’s Digital Platforms Inquiry.
Digital Marketing
Stay alert, don’t get complacent and don’t delay shifting off your reliance on cookies is the overall advice from industry following news that the cookie’s final demise has been delayed once more.
Digital Marketing
All the latest martech and adtech news from Pega, Lotame, InMoment, CleverTap, Convo Ink, Improvado, Oracle and Lightspeed.
Digital Marketing
Telstra has teamed up with Accenture and Google on a new augmented reality (AR)-based wayfinder experience for Melbourne’s Marvel Stadium ahead of the AFL’s 2023 season.
Digital Marketing
News of Google’s decision to expand its Privacy Sandbox initiative to Android and its criticism of rival Apple’s privacy efforts on the mobile front has raised eyebrows at other adtech vendors.
Digital Marketing
Google’s decision to drop one of its leading proposed alternatives to cookies for digital advertisers and adopt a different topics-based approach has been met with initial caution and scepticism from several in the adtech industry.
Digital Marketing
All the latest martech, adtech and customer technology news from Meltwater, OpenText, Braze, Tapjoy, Narrative Science, Tableau, Anyword, NICE, Google and aqfer.
The ACCC’s just-released report on its inquiry into digital advertising services concludes that existing competition laws do not enable the ACCC to adequately address the sector’s competition issues and Google's dominant position in the adtech ecosystem.
Digital Marketing
Woolworths retail media arm, Cartology, has partnered up with YouTube to connect the video platform with its advertising offering for FMCG customers.
Digital Marketing
Google is extending the deadline for the death of the cookie until late 2023, a step that follows international regulatory and advertising industry pressure about the search giant’s alternative proposals and dominance across the digital advertising sector.
Digital Marketing
Several local media outlets have reached agreements this week to share news across social media digital platforms.
Digital Marketing
Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.
Digital Marketing
Confirmation of Google’s decision to drop identifiers to track individuals in any shape or form once the iconic cookie is phased out has been met with positive and negative responses from the wider advertising and media ecosystem.
Digital Marketing
Australia’s News Media and Digital Platforms Bargaining Code has officially passed through the Senate a day after the Government confirmed last-minute amendments made as part of the Morrison Government’s negotiations with Facebook over the past week.
Measurement & Analytics
Research shows the bulk of consumers are willing to exchange their data in return for a personalised offer, but it has to respect their data and privacy at the same time.
Social Media
Days after flicking the off switch on Australian news content across its platform, Facebook will reinstate such content in coming days following Federal Government amendments to the News Media Bargaining Code.
Social Media
Less than a week after the Australian Senate endorsed the News Media Bargaining Code, and on the same day as Facebook introduced blanket restrictions to all Australian media content across its platform, News Corporation has joined the growing ranks of Australian media companies signing licensing deals for Google’s freshly launched Showcase offering.
Digital Marketing
Seven West Media (SWM) has entered into a long-term partnership with Google to provide news content for the Google News Showcase product. The news comes as the network announces strong results for the half-year to December 2020.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
