Digital Marketing
Samsung gets criticised for copyingApple's design techniques,colour choices, and even unannounced products, but the iPhone maker isn't the only company Samsung is willing to imitate. The Korea-based electronics maker has apparently set its sight on creating its own version of Google Glass.
Digital Marketing
Google has rolled out a limited test of a new banner ad for Southwest Airlines that will display atop the results page for queries about that company, contradicting a long-standing pledge to never run such advertising.
Social Media
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
When you hear the term "wearable technology," you very likely think of one, or all, of these things: Google Glass, fitness trackers such as Fitbit and Nike+ or smartwatches including Pebble and Samsung's new Galaxy Gear.
Social Media
Recent changes to Google's search algorithm, its keyword planner tool and the availability of search query data may have you rethinking your SEO and online marketing strategies, but experts say it's best not to overthink things.
Social Media
More hotels, shops and other businesses will soon be offering free Wi-Fi to customers if they agree in return to "check-in" at the business from their Facebook account.
Google has acquired Flutter, a gesture recognition company whose technology lets people control music and movies on their desktop by waving their hands.
Digital Marketing
For years, search engines have trained us to speak in certain cadences, using certain words, and to pick out our own results from a list of relevant queries. Google's new Hummingbird algorithm strides further away from that, to a more natural interaction with a search engine.
Digital Marketing
Google is now 15 years old, and the company is celebrating by smartening up its bread-and-butter technology, search, and adding new features such as comparisons and filters.
Digital Marketing
Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers – and Google, Yahoo and other major networks are keeping them in business, according to a recent study.
Digital Marketing
The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.
Leadership
Like the groundhog waking from hibernation to predict the coming of spring, another notoriously shy mammal recently made its own rare public appearance.
Google is putting its considerable muscle behind healthcare with a particular focus on aging and the diseases that accompany it.
Social Media
Google is buying the mobile startup Bump Technologies, makers of the popular app that enables users to transfer photos, videos and files just by bumping their phones together.
Leadership
In wide ranging discussion Wednesday, Yahoo CEO Marissa Mayer talked about the company's not-so-popular new logo, the status of her turnaround efforts and whether she's happier at Yahoo than she was at Google.
Social Media
Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.
Yahoo's logo is now a little bit sleeker, under a redesign unveiled Wednesday in keeping with the company's reinvention efforts.
Digital Marketing
Google is ramping up plans to open an app store focused solely on Google Glass, the computerized eyeglasses expected to launch in 2014.
Social Media
Searching through Twitter's archive of tweets can be frustrating -- they are sorted on the site by Twitter's own algorithms, and older tweets tend to get buried. Google? Forget it. Topsy, an analytics company, wants to do it better.
In bizarre circumstances, Google has announced that the next version of Android will be called KitKat, and not Key Lime Pie as previously thought. So what does it mean for Android and KitKat?
Digital Marketing
Yahoo has redesigned its Sports, Movies, Music, TV, omg, Games and Weather sites with a more consistent look and some personalized tools, the company said Tuesday.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
