AMSRO launches new data privacy initiatives

AMSRO aiming for data privacy best practice

Following the almost daily data privacy breaches going on around the world, the Association of Market and Social Research Organisations (AMSRO) has launched new data privacy initiatives. 

This follows AMSRO president, Craig Young, previously telling CMO the recent Google GDPR fine sends a strong message to all companies, both local and global, that if you are using personal information, it needs to be done with consent which is specific and unambiguous, and the explanation of how personal data will be used needs to be comprehensive and transparent. 

“The spotlight is now squarely on how organisations manage and use personal data - from the smallest firms up to the very largest, client organisations and all those who deal in and store data,” Young told CMO after the Facebook Cambridge Analytica scandal.

“The financial implications for a breach are significant and the reputational damage is potentially catastrophic. The liability that goes with data management should be top of mind for all leaders of organisations.”

With this in mind, AMSRO has now launched a series of best practice privacy training modules on its website for members. These modules provide guidance on complying with Australian Privacy Principles (APP) and the privacy code.

Produced in conjunction with CIE Legal there are five modules in total outlining how to handle privacy breaches (under Australia’s Notifiable Data Breach Scheme), adhering to the APPs and tips for privacy compliance.  

AMSRO will also be releasing the privacy modules on YouTube.

In addition, AMSRO has launched its Information and Data Security Compliance System (IDSCS), designed to be a standalone system but also to introduce and support member organisations with phase one of the ISO 27001 quality assurance audit process. The benefits of AMSRO’s IDSCS system include an industry security risk management system that identifies information and data security risks and develops a system to help manage those risks.   

The announcements were made at the AMSRO annual Leaders Forum 2019, as it continues to aim to pioneer best practice approaches for the responsible use of customer data in research and analytics.

“All companies that collect and use personal data face ever increasing risks associated with the appropriate handling of that data, as evidenced by the recent Google GDPR breach and last year’s Cambridge Analytica scandal. As the peak industry body for the research and data collection industry it is incumbent on AMSRO to support our members with the most up-to-date knowledge and advice on how to manage data privacy and data compliance issues,” Young said. 

“This ensures member organisations are not only aware of their obligations but continue to have a sufficient level of knowledge on how best to comply with legislation, uphold the highest standards and mitigate risk for both the public and clients.” 

AMSRO maintains Australia’s first and only industry privacy code, and an industry Trust Mark, under which all AMSRO members operate.  

“As a $1 billion industry, research, data collection and insights is an important service that benefits all Australians. From political polls and television ratings, to surveys of customer satisfaction and the development of products and services, to studies on public health in Australia, research provides valuable information about the society in which we live. This information helps government, commercial and not-for-profit organisations make informed decisions based upon the interests and needs of their constituents, clients and the general public,” AMSRO executive director, Sarah Campbell, said. 

“It is therefore important AMSRO members lead the field in privacy compliance and protecting both the industry and the millions of Australians who engage in market and social research. This has been demonstrated by the fact that our member organisations have a 15-year record without a single finding of a privacy breach. These new initiatives continue our commitment to ensuring industry best practice.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Beautiful article.

Hodlbaba

15 brands jumping into NFTs

Read more

"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

Read more

As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

Read more

MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

Read more

Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

Read more

Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

Sign in