A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Property seekers on realestate.com.au can take a walk through their potential new home thanks to a virtual reality property app, one of many digital initiatives being deployed to cater to shifting consumer demands, according to REA Group head of digital, Val Brown.
Digital Marketing
When it comes to achieving greatness, marketers need to embrace more than just the five pillars of digital marketing transformation – participation, proximity, prediction, play and purpose. They need to embrace automation.
Digital Marketing
Target, the nation's second-largest discount chain, is testing beacon technology in 50 of its stores.
Social Media
Facebook is giving businesses more reasons to use Facebook Messenger to reach customers.
Social Media
Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.
Digital Marketing
By all accounts, mobile app usage has significant traction. The challenge enterprise marketers face, though, is how to leverage that traction in meaningful ways.
Roughly half a million people now stay in AirBnB accommodations worldwide each night, double the number from a year ago. But a big question AirBnB hosts wrestle with is how much they should charge their guests.
Digital Marketing
Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.
Social Media
Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.
Digital Marketing
Last week, at the Wearable World Congress in San Francisco, executives from Capital One, MasterCard and PayPal participated in an animated discussion about the future of mobile payments and explained why wearable technology is an important part of their companies' game plans.
Social Media
Performing a search on Google now also displays relevant tweets from Twitter. The integration will widely distribute Twitter content beyond its own site and is also aimed at adding a new real-time element to Google search results.
Digital Marketing
Google will include a "buy" button in its search results on mobile devices in the coming weeks, said a report on Friday in the Wall Street Journal, a move that could give online shoppers an easier way to buy products on small screens.
Digital Marketing
Microsoft is adjusting how it ranks Bing search results for mobile users, prioritizing sites that display better on smaller screens to accommodate the increased use of mobile search.
Social Media
Facebook aims to speed up the delivery of news on the company’s mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebook’s iPhone app.
Digital Marketing
Hallmark, one of the world's oldest and best-known greeting card companies, launched its first Hallmark eCard app for the iPhone and iPad on Thursday.
Digital Marketing
Google now gets more search queries from mobile devices than it does from PCs.
Social Media
Soon, when you do a search on your iPhone for someone's contact info, a recent tweet from them might also pop up.
Social Media
Facebook continued growing its business with ads placed on small screens last quarter, when it generated 73 percent of its sales from mobile ads.
Digital Marketing
Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.
Digital Marketing
Google said in February that it was going to make mobile-friendliness matter more to its search-engine rankings. On Tuesday, it makes good on that commitment -- and webmasters who didn't heed the warning may see a steep drop in traffic.
Digital Marketing
It's coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been