Are you ready for Google's Mobilegeddon on Tuesday?

To stay in Google search's good graces, make sure your site is mobile-friendly

Google's Mobile-Friendly Test Tool
Google's Mobile-Friendly Test Tool

Google said in February that it was going to make mobile-friendliness matter more to its search-engine rankings. On Tuesday, it makes good on that commitment -- and webmasters who didn't heed the warning may see a steep drop in traffic.

It's a shift so potentially fraught with peril for those who aren't ready that it's being called "Mobilegeddon." Essentially, Google is expanding its use of mobile-friendliness as a ranking signal when it compiles search results. Sites that are mobile-friendly will be ranked higher in search results; those that aren't will suffer.

The change will affect mobile searches in all languages worldwide and will have "a significant impact in our search results," the company explained in a post announcing the change earlier this year on its Webmaster Central blog.

The idea is to improve search on mobile devices, and Google has provided tools to help webmasters ensure their sites live up to the new requirements. In addition to its guide to mobile-friendly sites, the company also offers a testing tool to assess mobile-friendliness along with full mobile usability reporting.

Sections of sites owned by Wikipedia, the BBC and the European Union all failed the Mobile-Friendly Test, the BBC reported on Monday.

"There's significant evidence that many large sites are still not mobile-friendly," said Greg Sterling, vice president for strategy and insights with the Local Search Association. "Google is trying to get mobile laggards to address the smartphone user experience."

By rewarding sites that are mobile-friendly, Google helps improve its overall mobile-search user experience, which in turn encourages more mobile-search usage, Sterling explained.

"If consumers have negative or frustrating experiences with mobile search, they'll be less inclined to use it," he said. "Google is more vulnerable in mobile than on the PC. It must continue to improve the mobile-search experience and make it competitive with apps."

It's possible some websites will experience a decline in traffic once Tuesday's changes take place, Sterling added, requiring a redesign of the site or at least the affected pages for better usability on mobile devices.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

this is very benefit for us we can through all the thing in this and its very benefit for city personhttps://g-techsolutions.com...

M Abdullah Khan

What does the Oculus Rift launch mean for marketers?

Read more

as we all known AI is very spread and alot of companies used ai and we take alot of work from AI https://g-techsolutions.com...

M Abdullah Khan

Making sense artificial intelligence - Food for thought - CMO Australia

Read more

virtual marketing have as much benefits as also disadvantageshttps://g-techsolutions.com...

M Abdullah Khan

The ethical debate facing marketers around virtual reality - Data-driven marketing - CMO Australia

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in