Pinterest turns its feed into a store with 'buyable pins'

iPhone and iPad users will be able to buy items on Pinterest starting later this month

Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.
Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.

Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.

Content on Pinterest's site is organized into visual bookmarks or "pins," which users can save to their own profiles. Starting later this month, a new type of pin called "Buyable Pins" will arrive in users' feeds, to let them purchase a variety of items without leaving Pinterest's site.

More than 2 million different products will be sold on Pinterest, through partnerships with major retailers like Macy's, Nordstrom and Neiman Marcus, as well as smaller boutique brands like Cole Haan, Kate Spade and Poler Stuff.

The pins will first appear on Pinterest's iPhone and iPad apps, and will come to additional platforms after that, Pinterest CEO Ben Silbermann said Tuesday during an announcement at Pinterest's headquarters in San Francisco.

With the changes, Pinterest is making a serious push into e-commerce, at a time when some of its largest rivals are doing the same. Other popular online services like Facebook, Twitter and most recently Facebook's Instagram are trying out new ways to let people buy items from their own sites.

The new pins will appear in people's feeds when they're relevant, including after users perform a search on the site, Pinterest engineers said during the event.

Users must enter their credit information to purchase the items. The new feature is also integrated with Apple's Apple Pay system.

Pinterest's servers never touch users' credit card information, engineers said. Once a user enters his or her credit card information, it's sent encrypted to Pinterest's payment partners who store it securely; from there the merchant receives the payment. In addition to Apple, Pinterest's payment partners include Braintree and Stripe.

On Pinterest, items will be priced the same as they would be on merchant's own sites, said Michael Yamartino, head of commerce at Pinterest.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfjhsd jfhskjdhfjsdhfkjhsfdjksdf...

Julia Suzi

Isentia takes reputation analysis mainstream

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRsdfhsdkj fhksjdhf djfheowiruoiuweoirer...

Julia Suzi

5 fascinating facts about the CMO50 2019

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRtkjrh kjewhrjhwejrhweoioruoiurew...

Julia Suzi

How Aquila is rebranding for the casual bloke

Read more

Еrоtiс photos and videos of sехuаl bеаutiеs оf yоur сity sее here ------> https://shr.name/BUgLRdsfksdjf lkjsdlfjksdf

Julia Suzi

First pics: CMO50 2019 dinner - Slideshow - CMO Australia

Read more

https://www.google.com/sear...

Julia Suzi

CBA, NAB, Telstra sign on for AI ethics principles trial

Read more

Latest Podcast

More podcasts

Sign in