Pinterest turns its feed into a store with 'buyable pins'

iPhone and iPad users will be able to buy items on Pinterest starting later this month

Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.
Pinterest CEO Ben Silbermann, discussing the company's new e-commerce product on June 2, 2015, in San Francisco.

Pinterest, whose site is used by many to bookmark desired retail items, will now let its users buy those items directly from its site.

Content on Pinterest's site is organized into visual bookmarks or "pins," which users can save to their own profiles. Starting later this month, a new type of pin called "Buyable Pins" will arrive in users' feeds, to let them purchase a variety of items without leaving Pinterest's site.

More than 2 million different products will be sold on Pinterest, through partnerships with major retailers like Macy's, Nordstrom and Neiman Marcus, as well as smaller boutique brands like Cole Haan, Kate Spade and Poler Stuff.

The pins will first appear on Pinterest's iPhone and iPad apps, and will come to additional platforms after that, Pinterest CEO Ben Silbermann said Tuesday during an announcement at Pinterest's headquarters in San Francisco.

With the changes, Pinterest is making a serious push into e-commerce, at a time when some of its largest rivals are doing the same. Other popular online services like Facebook, Twitter and most recently Facebook's Instagram are trying out new ways to let people buy items from their own sites.

The new pins will appear in people's feeds when they're relevant, including after users perform a search on the site, Pinterest engineers said during the event.

Users must enter their credit information to purchase the items. The new feature is also integrated with Apple's Apple Pay system.

Pinterest's servers never touch users' credit card information, engineers said. Once a user enters his or her credit card information, it's sent encrypted to Pinterest's payment partners who store it securely; from there the merchant receives the payment. In addition to Apple, Pinterest's payment partners include Braintree and Stripe.

On Pinterest, items will be priced the same as they would be on merchant's own sites, said Michael Yamartino, head of commerce at Pinterest.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

Is artificial intelligence riddled with bias?

The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.

Katja Forbes

Founder and chief, sfyte

At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...

Fraction Tech

Is artificial intelligence riddled with bias? - Customer Design - CMO Australia

Read more

https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...

savefrom

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...

savefrom

The Star's first CMO creates all-new marketing team

Read more

Good tips to follow. Thank you!

Anna Travis

5 things every business can do to drive brand loyalty

Read more

Thank you! That was useful to know.

Belia Adam

Why your best social marketing brand tool could be hiding in plain sight

Read more

Latest Podcast

More podcasts

Sign in