Google says mobile now dominates search

People search more from mobile devices than they do from PCs -- and that will change advertising.

Google now gets more search queries from mobile devices than it does from PCs.

The company noted this milestone in mobile computing in a blog post on Tuesday.

"Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments," wrote Jerry Dischler, Google's vice president of product management. "And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan."

That, he added, presents what he calls a "tremendous opportunity" for businesses to reach people through this new touchpoint.

The news about mobile search overshadowing desktop searches means we've officially entered a "mobile-first" world, according to Zeus Kerravala, an analyst with ZK Research.

"Instead of using our PCs at home and augmenting them with mobile, we are mobile first, so no matter where we are or what we are doing we can find the information we need right then and there," he added. "The phrases "I'll take care of that when I get back to the office," or "I'll take care of that when I get home," have been eradicated from our vocabulary."

This week's announcement puts Google's recent mobile search changes into context.

Early last month, Google announced it was changing the algorithm it uses for mobile searches to give websites designed to be mobile friendly better positioning in search results.

Websites that aren't designed to run well and look good on mobile devices simply won't get good placement in search results -- neither on mobile devices nor on desktops.

"The fact that Google is prioritizing mobile sites means Google's ads need to be oriented around mobile," said Kerravala. "I think it is changing what Google does with ads, meaning ads are going to need to become more localized. So if I search for "fast food," don't put a Wendy's ad up if there are no Wendy's within 10 miles."

That idea of local advertising for mobile users is going to be critical, according to Ezra Gottheil, an analyst with Technology Business Research. "This switch to mobile is pretty big. Advertisers, especially local advertisers, will start to pay attention."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Whom It May Concern!We pray for God's blessings and happiness in all our lives & business. Welcome To Kenneth Abrighten Financial Hom...

Anita K.Gold

Live webinar from CMO: Creating memorable customer experiences: The who, what and how

Read more

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in