Use Uber? Snapchat? Google Maps? Now Twitter knows

Twitter will ping people's phones to see which other apps they have

Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.

Starting Wednesday, the company will begin collecting data on which other apps its users have on their iOS and Android smartphones. The data, Twitter says, will help it deliver better "tailored content" to its users. That's sure to include ads, but maybe also better recommendations about whom to follow when users sign up, or more relevant first tweets in the feed, which could help Twitter hook people early.

It's strictly a list of the apps users have installed, Twitter says, not data pertaining to what people do inside those apps. So Twitter would know if you have a ride-hailing app, but it wouldn't see your rides taken with the app.

Twitter is not the only company to collect this sort of data -- other major Internet companies like Google and Facebook do it too under certain circumstances. Facebook, if a developer has integrated its software kit, might use the data for mobile app ads.

Still, Twitter's move stands to raise privacy concerns at least among some people, perhaps depending on which other apps are on their phones.

Twitter's data collection will start automatically, unless users have already turned on the built in "limit ad tracking" or "opt out of interest-based ads" option on iOS or Android phones, respectively. Twitter users will be notified of the data collection, but they can turn it off at any time from within their app's settings, Twitter says. If users turn it off, the data is removed from Twitter's servers, the company says.

Twitter currently relies on several other types of data to target ads. This data include whom individual users follow on Twitter, the composition of their social network, how they tweet, and how they interact with other tweets. Ads might also be targeted using a person's profile information, their location, or IP address.

Adding people's downloaded apps to the mix could help Twitter add more smarts to its ad targeting. Or not. Twitter, again, won't be tracking how people use the apps. So if someone has a bunch of apps sitting on their phone that they rarely use, it might not help Twitter all that much just to know that they're there.

News of Twitter's new app collection data was first reported by Re/code.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Craig Davis

​Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.

More Videos

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

3-pronged marketing approach for property disruptor Brickx

Read more

With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you can en...

Drishti Khurana

How NRMA’s Arlo the Koala chatbot won over customers

Read more

Hey, With a response rate of 80-90%, a well optimized chatbot is a must-have for every business. Check out this link to explore how you c...

Drishti Khurana

7 innovative brand chatbots

Read more

hey Ever wondered how a business could leverage WhatsApp to grow? Find out here - http://s.engati.com/2rf

Unnit Dedhia

Sydney Uni taps AI for new COVID chatbot

Read more

Blog Posts

Life beyond the cookie: 5 steps to mapping the future of marketing measurement

​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

Natalie Stanbury

Director of research, IAB Australia

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Sign in