Use Uber? Snapchat? Google Maps? Now Twitter knows

Twitter will ping people's phones to see which other apps they have

Twitter, hungry for new data to fuel its targeted advertising, will start looking at what other apps its users have downloaded.

Starting Wednesday, the company will begin collecting data on which other apps its users have on their iOS and Android smartphones. The data, Twitter says, will help it deliver better "tailored content" to its users. That's sure to include ads, but maybe also better recommendations about whom to follow when users sign up, or more relevant first tweets in the feed, which could help Twitter hook people early.

It's strictly a list of the apps users have installed, Twitter says, not data pertaining to what people do inside those apps. So Twitter would know if you have a ride-hailing app, but it wouldn't see your rides taken with the app.

Twitter is not the only company to collect this sort of data -- other major Internet companies like Google and Facebook do it too under certain circumstances. Facebook, if a developer has integrated its software kit, might use the data for mobile app ads.

Still, Twitter's move stands to raise privacy concerns at least among some people, perhaps depending on which other apps are on their phones.

Twitter's data collection will start automatically, unless users have already turned on the built in "limit ad tracking" or "opt out of interest-based ads" option on iOS or Android phones, respectively. Twitter users will be notified of the data collection, but they can turn it off at any time from within their app's settings, Twitter says. If users turn it off, the data is removed from Twitter's servers, the company says.

Twitter currently relies on several other types of data to target ads. This data include whom individual users follow on Twitter, the composition of their social network, how they tweet, and how they interact with other tweets. Ads might also be targeted using a person's profile information, their location, or IP address.

Adding people's downloaded apps to the mix could help Twitter add more smarts to its ad targeting. Or not. Twitter, again, won't be tracking how people use the apps. So if someone has a bunch of apps sitting on their phone that they rarely use, it might not help Twitter all that much just to know that they're there.

News of Twitter's new app collection data was first reported by Re/code.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

I feel bad for them. It's a shame they are closed now. What do you think about it?

Lisa Deleon

Dick Smith stores set to all close by 30 April

Read more

Latest Podcast

More podcasts

Sign in