Twitter CFO floats idea of newspaper-like 'daily edition'

Finding new ways to curate tweets is high on Twitter's agenda

Twitter's headquarters on Market Street in San Francisco
Twitter's headquarters on Market Street in San Francisco

Here's an idea for the next version of Twitter that might crystallize the service's value: The Twitter Daily Favorite.

Okay, perhaps that won't be the exact title. But a newspaper-themed form of Twitter that curates an assortment of newsy tweets to provide a summary of the goings-on could come as a future feature or as a separate app.

People already check Twitter to see what's happening. But news junkies who follow lots of accounts may have dozens if not hundreds of tweets to comb through every morning. Twitter thinks it can address this, partly by better organizing the content posted to its site and presenting it in new ways.

"We've only scratched the surface here," Anthony Noto, Twitter's chief financial officer, said regarding how Twitter might evolve its service. A "Twitter Daily Edition" might be one such service that packages select tweets in a new way, he said during the Morgan Stanley Technology, Media and Telecom Conference in San Francisco on Tuesday.

It might exist as a new service as Twitter tries other ways to attract users and make its site more useful, which include the company's recent launches of in-app video recording and direct messaging among groups.

For a newspaper-like service, the tweets might be curated manually and also by algorithms, to help people catch up on what's happening or provide a synopsis of news, he said. Twitter already does a bit of this, through its email alerts for popular tweets and other activity happening in users' networks.

Such a feature may never materialize. But the ideas behind a "daily edition" of tweets are very real, and reflective of Twitter's interest in organizing the hundreds of millions of tweets posted daily to its site.

Twitter is known for its real-time feed of microblog posts, but the company has begun to break slightly from that model by curating tweets for users. Late last year the company began rolling out "While You Were Away," which places a few tweets for users at the top of their feed if they haven't visited Twitter in a while.

As the feature works now, three tweets are presented to users if they haven't checked Twitter for 12 hours, Noto said. But the company is looking to reduce the time gap for the feature to kick in and improve the machine learning that decides which tweets to present to users, he said.

A daily edition of Twitter, Noto said, might expand on the idea of While You Were Away.

Twitter, meanwhile, is moving to distribute its wealth of content beyond its site, to grow its potential audience and improve its ability to advertise. This "syndicated audience" -- people who might see tweets on other websites or on television -- currently totals 700 million people monthly, Noto said for the first time on Tuesday.

It's a number likely to grow. Twitter recently struck a firehose deal with Google to get tweets appearing in Google search results. The deal should go into effect in the next couple of months, Noto said.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in