Facebook 'riffs' on Snapchat with new group video app

Facebook's Riff app lets users create short videos, which their friends can add to

Facebook's Riff app lets users create short videos that their friends can add to.
Facebook's Riff app lets users create short videos that their friends can add to.

Facebook has released a new app for making videos that it thinks can win over the competition by allowing collaboration among friends.

The company on Wednesday released Riff, a mobile app that lets people create short videos and then share them with friends. A video creation and sharing app alone is not unique -- other services like YouTube, Snapchat and Twitter provide some other apps for this -- but Facebook is hoping to distinguish its app by adding a strong collaborative element to it.

After someone creates a video in Riff, that person's Facebook friends can add to the video with a video of their own. From there, friends of the friend can add to it, and so on. This has the potential to give the video a communal effect, reminiscent of the Our Stories function in Snapchat that lets people watch videos taken by others during an event or over a period of time.

But by opening up each Riff video to people's friends, Facebook hopes the videos can take unexpected turns, and perhaps even go viral.

"We don't know what a Riff is going to be good for, and our hunch is that we're going to learn from the best ones in the community," said Josh Miller, product manager at Facebook.

After signing in for the first time, the app requires users to log in with Facebook. To create a video, the user assigns it a topic, like #munchies or #speechless. Then, after creating the video, the app gives users the option to share it to Facebook so their friends can see it in news feed. The video will also appear in the app itself, and the user's Facebook friends who have the app will be notified that the user has started a video. Once a friend adds a clip to the video, that person's friends will also be able to see the video and will be able to add to it.

Each individual video clip can be up to 20 seconds long, though there is no hard limit for the combined video, a Facebook spokeswoman said.

On the day of its launch, Facebook was featuring a few videos in the app. One showed cast members backstage in a New York Broadway show; another showed Facebook employees riffing on the idea of balancing something on their heads.

Riff is available starting Wednesday on iOS and Android. It's another stand-alone app to come out of Facebook's Creative Labs unit, which has also developed apps like Paper and Slingshot.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

I should check these guidelines. I think it's important for me. Thanks for the info!

Juana Morales

IAB releases social media comment moderation guidelines

Read more

I didn't know about that. Thanks!

Jamison Herrmann

Twitter 'recap' helps you catch up with missed tweets

Read more

😂😂😂😂😂😂😂😂

Max Polding

What it takes to turnaround an iconic Australian brand

Read more

I spend a lot of time in my professional life as a provider of marketing solutions trying to persuade customers that CX, UX, UI and Custo...

sketharaman

Gartner VP: Why CMOs and CIOs must band together to make CX a discipline

Read more

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Latest Podcast

More podcasts

Sign in