Stories by CMO staff

Marketers are increasingly supportive of individualised messages and offers for customers but are struggling with the expertise needed to get the best value from a one-to-one approach, a new survey claims.

The Association for Data-Driven Marketing and Advertising (ADMA) has added two senior executives to its ranks to boost its commercial and content might.

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

ME Bank has appointed its first chief marketing officer (CMO) as part of ongoing plans to put customer experience at the heart of its growth strategy.

Not getting any likes for your awesome updates on Facebook may lead consumers to feel excluded or rejected, according to research being undertaken at the University of Southern Queensland.

The team at credit card advisory group, Credit Card Compare, has taken a cheeky content approach to consumer engagement by coming up with a concept of a credit card made by Apple.

Social marketing technology player, Kenshoo, has headhunted one of Facebook’s regional marketing leaders as its new Australia and New Zealand chief.

Small and medium-sized enterprises (SMEs) Australian businesses are increasingly becoming active in the digital economy, using online marketing tools and social networks to promote their wares.

Global mobile advertising spending is forecast to hit US$41.9 billion (AUD$47.6bn) by 2017, driven by display formats and video categories.

Australia’s online advertising market represented more than a quarter of total advertising expenditure in 2013 and outperformed all other media channels for the year despite experiencing slower growth.

A new report into US consumer data sharing and social media attitudes has highlighted a growing trend towards being more selective and exclusive when it comes to sharing personal information online.

US-based Internet radio streaming company, Pandora, has begun rolling out advertising solutions across its in-car offering this month.

Sudden celebrity deaths, along with the royal baby and release of the iPhone 5S, have topped Google’s Zeitgeist list of what Australians were searching for information on this year.

More than 160 attendees headed to the Hunter Valley for the inaugural Data Strategy Symposium in November. Here, we present some of the pictorial highlights of the three-day event.

The open source project aimed at ridding the Web of intrusive online advertising is calling on the community for comment on the acceptability of native advertising.