Creating a culture club builds ownership of teamwork
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
Credit Card Compare's cheeky content proposes what an iCard credit card from Apple could feature
The team at credit card advisory group, Credit Card Compare, has taken a cheeky approach to content marketing by coming up with a concept of a credit card made by Apple.
According to the infographic and supporting text, the ‘iCard’ from Apple would do a far better job of what the banks currently offer and transform the payments industry.
Key attributes include seamless integration with Apple Passbook, allowing consumers to swipe and pay with their iPhone; as well as casting Siri as a financial personal assistant, who can be told to pay bills, quote balances and statement details and even send a message to customer care.
Credit Card Compare’s concept visualisation also suggests the iCard is tied to a notification centre on iOS and OS X, providing real-time alerts when payments are made and received or are due. In line with Apple’s ‘Find my iPhone’ feature, consumers could also access a ‘Find my iCard’ feature to source lost cards or remotely wipe them.
Other notable features include AppleCare+ for the iCard, as well as integration with business accounting software platforms thanks to the ability to export data via XLSX, CSV or XML formats. Those signing up for an iCard could even be entitled to $100 off in Apple’s iTunes store.
Below is the full infographic from Credit Card Compare
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Hello , great article!Fake followers have really become a big issue that needs to be identified and bring to an end.You can also include ...
Caitlyn Davis
Fake Twitter-follower market is adapting, growing, and getting ever cheaper
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...
Azeem Sohail
Google hits out at ACCC draft code of conduct for news media negotiations
You’re a warrior woman from way back. Just let the muscle memory take over!
Hannah Sturrock
Why fear trumps marketing theory - Marketing edge - CMO Australia
What an inspiring piece of writing, Hannah, thank you so much for sharing! All right, team jersey out of the locker, brains on, eye of th...
Myriam Conrie
Why fear trumps marketing theory - Marketing edge - CMO Australia