Stories by CMO staff

Digital Marketing

In pictures: Data Strategy Symposium 2013

More than 160 attendees headed to the Hunter Valley for the inaugural Data Strategy Symposium in November. Here, we present some of the pictorial highlights of the three-day event.

Digital Marketing

Aussie shoppers head online for Christmas

Three-quarters of Australian consumers are planning to do the majority of their Christmas shopping online, but with 70 per cent experiencing frustrations last year the pressure is on retailers to ensure their ecommerce platforms are up to scratch.

In pictures: General Pants launches in-store interactive kiosks

Clothing retailer, General Pants Co, is rolling out new in-store kiosks in a bid to bring together online and offline sales activity into one interactive experience. Here, we present some pictures from the launch of the new omni-channel effort in Sydney's Bondi Junction.

Leadership

ADMA board gets a shake-up

The Association for data-driven marketing and advertising (ADMA) has appointed four new industry representatives to its board.

Digital Marketing

Australian online ad spending reaches over $1bn in one quarter: IAB

Online advertising expenditure exceeded $1bn in the September 2013 quarter for the first time, according to new figures from the Interactive Advertising Bureau (IAB). The category also recorded 25 per cent year on year growth since September 2012.

Leadership

IN PICTURES: ADMA 2013 Awards

All the pictorial highlights of the marketing and advertising industry's winners and grinners at this year's ADMA Awards ceremony at The Star. Photos by The Corner Studio.

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Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

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SAP retail chief: Why more retailers need to harness data differently

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How a brand facelift and content strategy turned real estate software, Rockend, around

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Coles launches new sustainability initiative

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How Remedy is using digital marketing and commerce to drive conversion

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Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

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