AMP selects first head of brand and marketing

Wealth management giant says its decision to create the new role is part of plans to becoming an increasingly customer-driven organisations

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

Helen Livesey was previously the director of brand at AMP and has spent the past 15 years with the group. Among her jobs was leading the developing of AMP’s new logo in 2011. She also previously undertaken brand and marketing activities for a number of financial services firms locally and in the UK including Royal Bank of Scotland, Lloyd’s and Westpac.

In the newly created role, she will now be responsible for leading the company’s direct-to-consumer engagement strategy, as well as support its distribution channels. Livesey reports directly to AMP chief customer officer, Paul Sainsbury.

“This role will be key in driving deeper customer engagement as AMP moves towards being an increasingly customer driven organisation,” Sainsbury said in a statement.

“I am looking forward to taking on the role at an exciting time for AMP as we focus on improving the customer experience and moving to a more content-led approach to build greater engagement,” Livesey added.

The new appointment comes three months after AMP announced a complete restructure of its company leadership team, a move that CEO, Craig Meller, said reflected its plans to be increasingly customer-driven.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...

Digital Marketing Course in Ja

Why RMIT is partnering with Adobe for digital marketing learning

Read more

If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...

aaron

Analysis: Gillette's latest ad only proves why brands standing for positive change is vital

Read more

Latest Podcast

More podcasts

Sign in