AMP selects first head of brand and marketing

Wealth management giant says its decision to create the new role is part of plans to becoming an increasingly customer-driven organisations

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

Helen Livesey was previously the director of brand at AMP and has spent the past 15 years with the group. Among her jobs was leading the developing of AMP’s new logo in 2011. She also previously undertaken brand and marketing activities for a number of financial services firms locally and in the UK including Royal Bank of Scotland, Lloyd’s and Westpac.

In the newly created role, she will now be responsible for leading the company’s direct-to-consumer engagement strategy, as well as support its distribution channels. Livesey reports directly to AMP chief customer officer, Paul Sainsbury.

“This role will be key in driving deeper customer engagement as AMP moves towards being an increasingly customer driven organisation,” Sainsbury said in a statement.

“I am looking forward to taking on the role at an exciting time for AMP as we focus on improving the customer experience and moving to a more content-led approach to build greater engagement,” Livesey added.

The new appointment comes three months after AMP announced a complete restructure of its company leadership team, a move that CEO, Craig Meller, said reflected its plans to be increasingly customer-driven.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why efficiency and effectiveness are opposing forces in a marketing tug of war

I’ve been a long-time fan of renowned effectiveness experts, Peter Field and Les Binet, and their work. But while their approach is clearly important, the marketing leader’s challenge to deliver effectiveness more often lies in organisational structure. I see the bigger question being whether a marketing chief has a seat at the executive table, and the ear and respect of the CEO and company board.

Nickie Scriven

CEO, Zenith

Augmented Reality: What’s behind the marketing industry’s failure of imagination?

Every flagship smartphone in Australia includes hardware and software purpose-built for AR. A huge audience is ready and waiting. We have an opportunity to craft extraordinary, innovative work. But to get there, we need to push our creative thinking a little harder, writes Gil Fewster.

Gil Fewster

Creative technologist, The Royals

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

Why it's important for me to know that? I don't get it, sorry.

James Fogle

7 things you need to know about Facebook's mood experiment

Read more

Info graphic have proven to be very useful to create brand awareness and drive traffic. Thanks for sharing these Information.Graphic Desi...

Govind Dadhich

Image intelligence:10 must-see infographics for marketers

Read more

Best web hosting packages Vancouver WA understands that only technical support and domain associated email address can bring huge leads ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...

Ekaterina Khramkova

Forget customer experience, human experience is marketing's next frontier

Read more

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Latest Podcast

More podcasts

Sign in