AMP selects first head of brand and marketing

Wealth management giant says its decision to create the new role is part of plans to becoming an increasingly customer-driven organisations

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

Helen Livesey was previously the director of brand at AMP and has spent the past 15 years with the group. Among her jobs was leading the developing of AMP’s new logo in 2011. She also previously undertaken brand and marketing activities for a number of financial services firms locally and in the UK including Royal Bank of Scotland, Lloyd’s and Westpac.

In the newly created role, she will now be responsible for leading the company’s direct-to-consumer engagement strategy, as well as support its distribution channels. Livesey reports directly to AMP chief customer officer, Paul Sainsbury.

“This role will be key in driving deeper customer engagement as AMP moves towards being an increasingly customer driven organisation,” Sainsbury said in a statement.

“I am looking forward to taking on the role at an exciting time for AMP as we focus on improving the customer experience and moving to a more content-led approach to build greater engagement,” Livesey added.

The new appointment comes three months after AMP announced a complete restructure of its company leadership team, a move that CEO, Craig Meller, said reflected its plans to be increasingly customer-driven.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in