AMP selects first head of brand and marketing

Wealth management giant says its decision to create the new role is part of plans to becoming an increasingly customer-driven organisations

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

Helen Livesey was previously the director of brand at AMP and has spent the past 15 years with the group. Among her jobs was leading the developing of AMP’s new logo in 2011. She also previously undertaken brand and marketing activities for a number of financial services firms locally and in the UK including Royal Bank of Scotland, Lloyd’s and Westpac.

In the newly created role, she will now be responsible for leading the company’s direct-to-consumer engagement strategy, as well as support its distribution channels. Livesey reports directly to AMP chief customer officer, Paul Sainsbury.

“This role will be key in driving deeper customer engagement as AMP moves towards being an increasingly customer driven organisation,” Sainsbury said in a statement.

“I am looking forward to taking on the role at an exciting time for AMP as we focus on improving the customer experience and moving to a more content-led approach to build greater engagement,” Livesey added.

The new appointment comes three months after AMP announced a complete restructure of its company leadership team, a move that CEO, Craig Meller, said reflected its plans to be increasingly customer-driven.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

What does it take to be an innovation leader?

To thrive in an increasingly complex and unpredictable new world, organisations will need to innovate, and leaders will require the necessary skills to do so. Here,

Evette Cordy

Co-founder, Agents of Spring

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

Read more

talking about the 4 p's:https://www.tripleclicks.co...

kigoma divin

The purpose of purpose - Brand science - CMO Australia

Read more

Interesting blog, good information is provided regarding Design Thinking For Business Strategy. Was very useful, thanks for sharing the b...

Tanya Sharma

Is design thinking the answer for the next generation of marketing?

Read more

Latest Podcast

More podcasts

Sign in