Brands want to embrace sustainability as part of their brand narrative. But one thing is holding them back - fear of communicating their sustainability strategy and the fallout if it doesn’t go as planned, a new report has found.

Bringing an 80-year-old iconic Australian brand back to life after a quarter of a century is a rare honour for a marketing leader to take on. According to Jenny O’Regan, chief brand officer at Ampol Australia, her marketing training across businesses from McDonalds to Big W and IGA provided solid smarts for the once-in-a-career opportunity.

When Amy de Groot was initially approached to join startup, Cars24, her first thought was that she didn’t want to become a used car salesman.

While many direct-to-consumer startups were out raising millions of dollars to recruit customers and build their brands, Rob Ward and Chris Peters were finding that solving a real customer problem gave them all the momentum they needed to build a global business.

Amaysim’s former marketing and customer leader and now business chief, Renee Garner, believes it’s curiosity, rather than a linear career path, that has led to her to the top job.

“Describing what people who love Aston Martins feel” is the ambition underpinning the iconic British automotive group’s new creative brand platform and strategy, its iconic global chief creative officer says.

Blending classic with contemporary to build brand salience and mental availability for long-term growth is the strategy experienced marketing leader, Jonathan Sully, is bringing to the task at William Grant and Sons.

Connecting the dots between wellbeing content, community-oriented digital experiences and commerce lies at the heart of Youtime’s vision.

A focus on product and services innovation, fresh voice of customer programs, visual identity overhaul and regular brand tracking are critical elements supporting Business Australia’s rebrand to My Business.

Arnott’s latest partnership with Australia’s iconic Bluey character is a significant step forward in helping the FMCG grow its ‘better for you’ snacking category presence, its CMO says.

Swift condemnation and action following the recent Roe versus Wade decision reversing the constitutional right of US women to abortion was absolutely necessary for brands claiming a people-first talent culture or support for people over profit, several industry commentators agree.

It’s not often you hear of an Aussie taking charge of rebranding a New York cultural icon. But that’s exactly what Michaella Solar-March did when she landed the CMO role at the Rockefeller Centre.

Trust is a precious commodity – difficult to earn, but easy to lose – and becomes even more valuable when the provenance of an item or brand is play.

Blackmores Group has become the third Australian organisation to have its marketing skills development program endorsed by the Australian Marketing Institute (AMI).

Any new brand with ambitions for rapid growth quickly faces a plethora of choices when it comes to acquiring the digital marketing platforms that will support that growth. However, when Melbourne-born furniture maker, BROSA, was confronted with these choices, it opted to do something few other brands in its category have done – develop its own software.

As a proud Gurindji man, John Burgess counts among his people the stockmen, domestic workers, and families whose strike action on the Northern Territory’s Wave Hill station in 1966 laid the foundation for the Land Rights movement and modern claims to native title.

Mastercard has again taken out the top spot in the fourth and expanded edition of amp’s Best Audio Brands Index.

Navigating this new world of for-purpose consumers requires marketers to start thinking more like activists and less like marketers, says co-founder of Activista LA, Beto Fernandez.

Seventeen-year-old Australian QSR and food producer, Oliver’s, was arguably doing healthy and inclusive food before it became trendy. But thanks to a combination of business restructuring, an explosion in health-oriented competitors and lack of internal strategic marketing, the brand has spent several years without clear direction and energy.

Human capital management consultancy, Smart WFM, has brought on bestselling author, Andrew Griffiths, as its first global advisory board member to oversee marketing, branding and messaging.

Brick Lane Brewery CEO, Paul Bowker, is the first to admit his perceptions of marketing have dramatically changed as the business has matured.