The digital era has heralded a golden age for video content creators, enabling them to reach audiences in ways that were unheard of only two decades ago.

Echoing what good marketers already know, emotional campaigns are more effective for growing long term market share, according to a new report.

​Brands not only need to be purpose led, they must bring soul into their storytelling if they want to build cultural cut through with modern consumers, Universal Music Group’s chief of possibilities says.

Media sales business MCN (Multi Channel Network) has today officially announced it has rebranded to Foxtel Media, with a new visual identity to accompany the new name.

Imitation might be the greatest form of flattery, but for business entrepreneur, David Freeman, it is also vindication of his plan and a reassuring reminder the issues that matter so much to him are becoming more mainstream.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

If there’s one lesson NTT’s global CMO, Ruth Rowan, has learnt since being tasked with rebranding the group’s 28 businesses under one umbrella, it’s exceptions shouldn’t ever hold you back.

‘Buy-now/pay-later’ has been the breakthrough new service category of the Australian payments industry, with Roy Morgan research estimating more than 1.5 million Australians used one of the many services in 2018.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.

Virgin Australia has unveiled a new executive leadership team, which included the promotion of current group executive of brand, marketing and public affairs, Danielle Keighery, to chief experience officer.

Brands pulling advertising from 2GB following Alan Jones’ derogatory comments against New Zealand Prime Minister, Jacinta Ardern, is yet another sign of how intertwined brand association with societal and cultural trends has become, industry and marketing leaders say.

Defining a brand strategy is arguably the easy bit when you’re trying to turn a brand around; it’s the ability to drive such a strategy through everything you do where CMOs truly earn their keep.

Can brands striving for inspirational brand building also achieve performance marketing success? Or is brand work inconsistent with the metrics, measurement and real-time nature of performance marketing?

Given marketing and brand strategy have evolved so much in the past five years, thanks mostly to technology and new metrics, is event sponsorship still relevant to marketers?

More than 770,000 Telstra customers have signed up to the telco’s revamped customer loyalty program since its launch in April.

BIG4 Holidays Parks has joined forces with popular kids entertainers, The Wiggles, to release a new branded tune, with proceeds going to the leisure park's charity partner, Make-a-Wish Australia.

Selling tea to the English. Invoking ancient tea-making rituals in Asia. Giving tea a fresh face in the US. Re-invigorating retail tea stores in Australia. These were just a few of the challenges T2 Tea set itself in re-invigorating the brand and bringing it to a global audience.

​Brand purpose has to be authentic and not be too far removed from your business proposition for it to resonate and be successful.

There are few sporting codes with as much controversy surrounding them as the NRL.

Being data-driven is BAU for an online-only retailer like Adore Beauty, its CMO, Dan Ferguson says.

Kennards Hire wants its customers to know that it’s got their backs.