Australia’s new international logo, which is to be used for overseas trade missions and business exchange programs, came into the spotlight last week - but for all the wrong reasons.

MyState Bank’s latest campaign, created during the height of the COVID-19 lockdown, turns on the themes of balance and simplifying life, and was produced in an unusual way, with virtual casting sessions, talent from the same family and a strict enforcement of a two-metre distancing rule on set.

The Coffee Club has officially unveiled a new brand platform and visual look, the latest step in a strategic refresh program that’s arguably only grown in scope and momentum during the COVID-19 crisis.

Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.

So profound are the changing dynamics in the online world - the increasing shift to digital and the ongoing disruption of the coronavirus - brand safety givens are being rapidly overturned and even discarded.

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.

At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis

​Seafood Industry Australia, the seafood industry's national peak-body, has found itself with a $4 million federal government grant, which will be used for the sector's first ever whole-of-industry national marketing campaign.

HSBC CMO, Leanne Cutts, speaking at the Cannes Lion Live 2020 ​virtual event, explained how the multinational bank began a global refresh on its brand identity, “because we know successful brands need to be true to their DNA and their original values and heritage, but also to be fresh for what audiences and customers need today”.

Nestle has become the latest organisation to announce it’s changing two iconic product brand names as the impact of the #blacklivesmatter movement continues.

Personalisation, less intimation and collecting frequent customer insights are among the takeaways of the COVID-19 crisis for the CMO of Collective Wellness Group, Emily Thompson.

Bunnings and Victoria Bitter lead the way in Australia’s audio branding effectiveness stakes, a new research project claims.

​The combination of brand layer and content layer with data will help Binge build its presence and engagement in the Australian marketplace, says the new offering's chief marketing officer.

As COVID-19-related restrictions ease across the country, life restarts in an altered form - transformed by social distancing, public transport restrictions and drastically altered office environments.

Uber Australia has partnered with Dettol to provide hygiene kits made up of its products to help ensure drivers who use the Uber app can equip their vehicles with hand sanitisers and disinfectants at no cost.

Coca-Cola is the most effective brand globally, while Unilever is the most effective marketer, according to the Effie 2020 global index rankings, which have just been announced.

Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.

Many Australian children have grown up with posters of their favourite sports stars taped to their walls. Fifteen recipients of the Australian of the Year honour have had a background in sport, and sports stars are perennial favourites as ambassadors and spokespeople for all manner of brands.

‘Long may we play’ might have been TAB’s chosen brand platform well before the COVID-19 crisis hit, but it’s become even more salient as the organisation navigates through the unprecedented pandemic.

Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.

SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.