Many Australian businesses launched into digital ecommerce by necessity during the early days of the Covid-19 pandemic. Some were hasty bolt-ons, others represented completely new business models that flourished. Providoor, a marketplace enabling Australians to access some of the country’s best restaurants from home, is one of the latter.

Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as the strongest brand in the country for a second year.

When Maggie Lower took on the role of chief marketing officer at Hootsuite in mid-2021, she knew she was joining an organisation that had defined the social media management category a decade earlier.

Now an instantly recognisable name, Cochlear has led the field for implantable hearing devices thanks to professor Graeme Clark’s invention of the multi-channel Cochlear implant.

A significant recalibration towards brand building as well as driving purpose through sustainability, diversity and inclusion permeates right through CMO’s top 12 profile interviews for 2022.

2022 was a big year for diversity and inclusion, reconciliation and team emphasis for marketing leaders.

One in six Australians have a disability. That is approximately 4.4 million people, or nearly 20 per cent of the population. By anyone's measure, that’s a massive market. It's also a potentially lucrative one, given more than half of people aged between 15 and 64 are participating in the labour force.

Fresh from securing a $750 million investment from the New South Wales Government into redeveloping the Sydney Fish Market, a renewed identity to depict the changing nature of the iconic brand was a must.

As a non-bank lender, Pepper Money doesn’t want to compete on generic search terms in the financial services category because it’s just too expensive and not worth the investment to go head-to-head with the dominant players.

Record levels of mergers and acquisition, spin offs and corporate change is increasing the need for brand transformation, according to Landor & Fitch global CMO, Jane Bloomfield. Yet too many businesses continue to fall into the trap of seeing transformation as a digital, technology and process game, rather than one centred in people and customers.

For long-time Australian mattress and bed manufacturer, A.H. Beard, devising a new masterbrand identity is the culmination of 120 years of its history.

When you’re looking to transform a business, it pays to have a former marketer at the helm, Nick Baker believes.

Over the past two years, we’ve all been doing everything for ourselves. But there’s something of an anti-DIY movement now happening, according to IHG Hotels & Resorts VP for masterbrand strategy and brand awareness, Connor Smith.

When experienced marketer, Jill Kouri, signed on to become global chief marketing officer at HCLTech, she knew she was in for a challenge.

SPC is synonymous with preserved fruit, but as the 110-year-old company strives to assert itself commercially in the wake of its 2019 sale by owners Coca-Cola Amatil to a private equity consortium, it is looking beyond its heritage to find new opportunities for growth.

Crypto.com has found its marketing sweet spot, with sporting partnerships extending from the AFL in Australia to the UFC, World Cup, Formula One and Paris Saint Germain.

Foundational research, a classic approach to the marketing funnel, commitment to bold creative and a healthy dose of career bravery lie behind Tourism Australia’s latest global campaign, its CMO, Susan Coghill, says.

When Daniel Kniaz and Russell Martin founded their fintech startup five years ago, they thought they had struck upon the perfect name. The company's service was designed to help people split up payments – to literally 'divi-up' a bill – and so DiviPay seemed wholly appropriate.

It takes bravery for CMOs to use creativity to connect the dots across emotional brand connection, functional customer experience and commerce, VMLY&R’s global CEO, Jon Cook, says.

When a brand is close to 120 years old, it can carry a lot of baggage. But there are times when decisions made more than a century ago can leave a brand perfectly positioned for today's requirements.

A product-led approach to marketing and the philosophy that people are people regardless of environment will hold Canva in good stead as it extends globally and into more functions across the enterprise, its CMO says.