Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.

Mastercard has followed up the decision to drop its name from its brand mark with a new sonic brand identity aimed at tapping into the growing audio-based nature of marketing and shopping.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

It was a rebrand challenge two-a-half years and one arguably large misstep in the making. Following the acquisitions of AOL in 2015 and Yahoo in July 2016, US-based telco giant, Verizon, set out on a mission to unify and rebrand its media, adtech and Internet properties as one global offering. The resulting ​umbrella entity, Oath,​ was officially unveiled in June 2017 at Cannes.

In recognition that employee experience is directly linked to customer experience (CX), Nestlé has implemented Workplace by Facebook to break down barriers and build a more collaborative workplace.

An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical presence, and that brands be socially accountable.

It’s been five years since the Australian Radio Network (ARN) launched KIIS 1065, a new-look station to house Sydney FM breakfast duo, The Kyle & Jackie O Show. And if there’s one thing chief marketing officer, Anthony Xydis, is quick to pinpoint as a lesson, it’s the importance of recognising where opportunity lies.

Is Australia Day too tainted a concept for brands to be associating with? How important is taking a stance on the nation’s increasingly controversial day of national celebration in light of the wider need and desire for brands to take a purpose-led approach? And should more of our iconic local brands be taking a position on Australian identity?

​It can’t be easy establishing a brand, and a marketplace, for a product that is not only illegal in many countries, but also banned from traditional marketing channels.

Marketing pasta to consumers is like making a lasagne: There so many layers to it, you have to invest in all of them to unlock growth.

​Gillette is the latest brand to decide it will stand for something and change societal narrative for the better, with its ‘Best men can be’ campaign, a play on its traditional tagline ‘the best a man can get’.

Context consumer analysis, a B2B marketing initiative, rebranding and a fresh campaign are just some of the elements TheFork (formerly Dimmi) is using to drive Australian growth.

Here, the global CMO of CrowdStrike, Johanna Flower, outlines key ways she’s helped accelerate the company's rapid growth geographically and commercially, work that’s led to a market valuation of $3 billion and the vendor becoming a highly respected leader in the cybersecurity space.

Whiddon has taken the wrappers off the first company rebrand in its 70-year history, a move designed to emphasise the aged care provider’s relationship-based approach in market as well as its innovative spirit.

The rise of embedded technology in consumer products has changed the very nature of brand building and could finally kill off advertising as we know it, P&G’s chief brand officer, Marc Pritchard, claims.

Brand and direct response teams can no longer stand on opposite sides of the street – the two must unite to achieve modern customer cut-through, Shutterstock’s global CMO claims.

​With organisations more focused on the consumer, and consumers demanding products that improve lifestyle while being socially responsible, CES 2019 has seen the launch of a number of smart products and devices that put the consumer firmly front and centre.

CMO of startup home loan disruptor, Athena, Natalie Dinsdale, ​loves working on challenger brands.

​Three of the globe’s top CMOs came together to discuss technology’s impact on brand strategy at Consumer Technology Association's CES 2019 this week.

New head of marketing for premium watch manufacturer, TAG Heuer, says the brand’s trend-setter heritage and culture will be key to continuing its bold marketing approach in 2019.

Utter the phrase ‘world record attempt’ in anything other than a sporting contest and the immediate connection is to Guinness World Records and the eponymous book that records them.