Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.

SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.

Movember’s digitally-driven MayEight festival has been heralded a success after chalking up more than 33,000 views this year.

In times of crisis, Australians turn to their homes, focusing on food and maintenance, according to the results from a Roy Morgan survey. It’s revealed that at the height of the COVID-19 pandemic, Australians nominated Bunnings and Woolworths as their most trusted brands.

Two long-dormant brands are set to be revived in the Australian market, with news the Polly Waffle chocolate bar is coming back to supermarket shelves and drivers will soon see Ampol back at the petrol bowser. But is the nostalgia both represent enough to win back consumers?

An online shop, mobile app, fresh take on customer loyalty and new product ranging are just some of the steps Max Brenner’s local marketing chief says it’s taking to prepare the once-embattled brand as Australia recovers from COVID-19.

Being authentic to your brand values is more important than ever in times of crisis, according to the co-founder and CEO of Australian luxury leather brand, Maison de Sabre. Because there are plenty of brands who haven’t been and could lose customer standing as a result.

Caltex has officially unveiled its Ampol logo as the fuel retailer commenced plans to bring the iconic brand back to Australia later this year.

A product launch that out of necessity became a virtual event first for John Frieda’s brand team has set the scene for more marketing innovation and transformation, its marketing chief says.

Partnering with Deliveroo to provide board games to Australian stuck at home is about looking outside the box as a brand and responding to an unprecedented situation, Winning Moves’ marketing leaders says.

RACQ has repurposed funds allocated to the cancelled Motorfest 2020 into a $100,000 donation to the University of Queensland’s COVID-19 vaccine research program. It’s just one of the steps the brand has taken to support community and members and pivot its marketing approach during the current crisis.

Some brand symbols are iconic, and immediately convey not just an identity but a set of attributes that clearly describe what the brand stands for. Such recognition can take years to establish, and it is something most brand owners are loath to mess with.

The current COVID-19 pandemic that’s gripping the world is forcing the type of strict isolation and distancing on people most have never experienced before. Yet, with so many connected platforms and services, we’ve never been more together while being apart.

Thousands of WW’s (formerly Weight Watchers) A/NZ members have made the switch from face-to-face studio engagement to virtual workshops after the company translated its physical engagement offering to digital globally in just five days.

Greencross CEO, George Wahby, is a great believer in focusing all your organisational energy on providing the best customer experience you can. Which is exactly what the company has been doing to navigate its Petbarn and Greencross Vet clinics and hospitals through the COVID-19 crisis.

Getting more Australians to access equity in their homes and lift the reverse mortgage category from a last resort to proactive retirement funding option has seen Household Capital launch its first brand campaign.

In times of crisis, uncertainty and complexity, we all seek reassurance from the businesses and institutions supporting us. And as the COVID-19 pandemic hit, one channel customers sought such reassurance from is the humble call centre.

Secure Code Warrior, which specialises in teaching developers how to securely code, has quickly moved to reconfigure its tournaments to virtual in the wake of the COVID-19 restrictions.

Grill’d’s managing director says the fast-tracked launch of its branded delivery service is another necessary innovation effort to survive through the COVID-19 crisis and set itself up in a position of strength for recovery.

As Anzac Day Dawn Services are set to be live streamed for the first time, another technology first has seen facial recognition technology used to identify lost World War 1 Diggers from the Western Front in an Australian War Memorial project with NEC Australia.

It’s brands that can balance resiliency with innovation that will be better off when we come out of the COVID-19 crisis, Greater Bank’s marketing chief says.