Creating a culture club builds ownership of teamwork
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
Digital Marketing
An increasingly younger demographic of new customers has led Bendigo Bank to communicate in a more modern way.
Audible’s latest campaign highlighting how busy Aussies can fit audiobooks into their lives ties into wider efforts by the brand to position the value-add credentials of its subscription offering, its chief says.
Digital Marketing
A digital-first approach, content play and commitment to sports marketing as a vehicle for emotional consumer connection lie at the heart of Hisense Australia’s new major sponsorship with the National Rugby League (NRL), its marketing chief says.
Leadership
Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.
When news of General Motors’ decision to ‘retire’ the iconic Australian Holden brand broke in early February, public outcry and a wave of nostalgia washed through the digital and print channels. With news of such a significant brand ‘retirement’, and the outpouring it generated, the team at CMO wanted to ask a bigger question: Just how do you know when it’s time to retire a brand?
Digital Marketing
An increased focus on customer experience (CX) and a new management team has been pledged in an effort to turn Blackmores’ fortunes around, following the release of its half year results.
Leadership
CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event
Leadership
When Lisa Pearson joined Australian-grown BigCommerce as its global marketing chief, she faced a significant brand job spearheading the company’s push from SMB into mid-market. But heaven forbid the ecommerce software business’ staff see it as a rebrand.
Leadership
The bushfires that devastated so many communities across Australia in 2019/2020 resulted in an outpouring of help for those affected by the nature disaster.
Consumers and politicians have taken to social media to express their disappointment and frustrations following news iconic Australian brand, Holden, will exit the market after a 160-year run.
Leadership
Campaigns and own brand innovation has helped Coles record sales revenue increase of 3.3 per cent in its latest half-yearly results. Yet the results have been tempered by an impairment charge of $20 million to cover staff underpayments.
Digital Marketing
One of the most iconic TVCs from radio stations in recent years would have to be the smoothfm ad featuring Michael Buble. The ad, along with the station’s niche targeting, helped propel it to the number one FM station in Sydney and number two in Melbourne.
Leadership
Brand purpose is not just making nice words and taking no action. The increasingly savvy consumer demands a demonstrating of what brands are dong to make the world a better place before handing over their money.
Digital Marketing
Hotel group Ovolo has set out to create a brand evolution which celebrates the unique character of each hotel, along with its eclectic portfolio of restaurants and bars, which are experience destinations brimming with character, full of eye-catching art and vibrant atmosphere.
Leadership
Brand equity, that intangible value brands possess, is becoming increasingly vital not just for marketers but for CFOs and CEOs who are looking to leverage it for investment and stock market value.
Strategy
Edtech startup, Cluey Learning, kicked off 2020 with a brand refresh, new website and a new campaign, 2020 Vision, exploring the future of education and new research and expert predictions for the decade ahead.
Leadership
At a time of increased competition in almost every industry, getting messaging cut through has never been more important. And yet, as marketers increasingly personalise and try to engage with targeting, the consumer has never been more zoned out.
Leadership
There’s no doubt marketers are facing a critical commercial crisis and must get better at selling the business value they create, IPA UK consultant and principle of Cassidy Media Partnership, Fran Cassidy, says.
Leadership
Growth, and, in particular, sustained, year-on-year growth, is the mantra and the objective for many marketing chiefs and their c-suite chiefs. But not all growth is created equally.
Strategy
Like any brand today, the constant re-upping of customer experience (CX) is vital to succeed in hospitality. And as StayWell expands into a new luxury category with its Prince Akatoki brand, it is hoping its CX will do just that.
Leadership
International expansion and brand building is top of the list for Starward’s recently installed CEO and former category marketer as he takes the reins of the Australian whisky distillery.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
Workplace cultures are the sum of everyone’s beliefs, behaviours, attitudes and skills. This means that no single person is responsible for culture, it belongs to the team.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Did anyone proofread this document before it was published?
Beau Ushay
CMO Momentum 2020: How to embrace agile marketing
he decision to limit the initial version of the code to two US companies is discriminatory and will inevitably give an unfair advantage t...
Azeem Sohail
Google hits out at ACCC draft code of conduct for news media negotiations
You’re a warrior woman from way back. Just let the muscle memory take over!
Hannah Sturrock
Why fear trumps marketing theory - Marketing edge - CMO Australia
What an inspiring piece of writing, Hannah, thank you so much for sharing! All right, team jersey out of the locker, brains on, eye of th...
Myriam Conrie
Why fear trumps marketing theory - Marketing edge - CMO Australia
Thanks for the post
Ashirwad Towers
How a brand facelift and content strategy turned real estate software, Rockend, around