ADMA recruits new commercial and content executives

Association for Data-driven Marketing and Advertising appoints former SAS analytics lead as commercial director, and former NEC marketer as first content and knowledge director

The Association for Data-Driven Marketing and Advertising (ADMA) has added two senior executives to its ranks to boost its commercial and content might.

Former SAS Australia and New Zealand business analytics advisory practice principal, Des Viranna, joins as the association’s new commercial director. He spent the past 15 years with the technology group and was noted for his contribution to the SAS Customer Intelligence business.

As well as his vendor-based analytics experience, Viranna is a regular speaker on customer analytics and marketing optimisation, loyalty and developing an analytical mindset. He was also a founding member of ADMA’s Big Data Taskforce and helped produce the best practice industry guidelines around big data.

In a statement, ADMA CEO, Jodie Sangster, said Viranna’s appointment is part of its strategy to ramp up services, education and events program. His focus will be on ensuring programs meet the needs of marketers and provide value in the rapidly changing marketing environment.

Viranna replaces Christopher Gough, who was working with ADMA for just over a year.

ADMA has also hired Karren Challoner-Miles as its first content and knowledge director. She was most recently marketing manager for IT solutions at NEC Australia, and also previously consulted to content marketing agency, Edge Customer, on brand content strategy and lead generation. Her resume also includes senior marketing roles with NRS Media, Vodafone, Federal Publishing Company and The Courier Mail.

Sangster highlighted Challoner-Miles’ experience on digital welcome campaigns, thought leadership content, capability collateral and demand generation as key to her new role at the association.

“By hiring Karren, we are investing in bringing our members and the broader marketing industry profound and valuable resources for thought leadership purposes as well as new tools and resources that will help marketers do their jobs better and grow the industry,” Sangster said.

“I’m delighted that Des and Karren are joining the ADMA team. Their appointments are further evidence of our determination to deliver enhanced member and industry benefits in education, events and valuable content.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Awesome information on marketing company..awaiting for your new article on Advisory services and also on below topics.business advisory s...

Wasim Ahmad

CMO's top 8 martech stories for the week - 2 December 2021

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in