Association for Data-driven Marketing and Advertising appoints former SAS analytics lead as commercial director, and former NEC marketer as first content and knowledge director
The Association for Data-Driven Marketing and Advertising (ADMA) has added two senior executives to its ranks to boost its commercial and content might.
Former SAS Australia and New Zealand business analytics advisory practice principal, Des Viranna, joins as the association’s new commercial director. He spent the past 15 years with the technology group and was noted for his contribution to the SAS Customer Intelligence business.
As well as his vendor-based analytics experience, Viranna is a regular speaker on customer analytics and marketing optimisation, loyalty and developing an analytical mindset. He was also a founding member of ADMA’s Big Data Taskforce and helped produce the best practice industry guidelines around big data.
In a statement, ADMA CEO, Jodie Sangster, said Viranna’s appointment is part of its strategy to ramp up services, education and events program. His focus will be on ensuring programs meet the needs of marketers and provide value in the rapidly changing marketing environment.
Viranna replaces Christopher Gough, who was working with ADMA for just over a year.
ADMA has also hired Karren Challoner-Miles as its first content and knowledge director. She was most recently marketing manager for IT solutions at NEC Australia, and also previously consulted to content marketing agency, Edge Customer, on brand content strategy and lead generation. Her resume also includes senior marketing roles with NRS Media, Vodafone, Federal Publishing Company and The Courier Mail.
Sangster highlighted Challoner-Miles’ experience on digital welcome campaigns, thought leadership content, capability collateral and demand generation as key to her new role at the association.
“By hiring Karren, we are investing in bringing our members and the broader marketing industry profound and valuable resources for thought leadership purposes as well as new tools and resources that will help marketers do their jobs better and grow the industry,” Sangster said.
“I’m delighted that Des and Karren are joining the ADMA team. Their appointments are further evidence of our determination to deliver enhanced member and industry benefits in education, events and valuable content.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...
Giridhar Prathap Reddy
NAB taps power of AI chatbots for business customer service
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...
Julia Summer
Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices
RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...
Ed Fry
Why sales and marketing alignment is more important than ever
Thank you for the good and very helpful information. It is very interesting. I love all the things you share and see your beautiful creat...
รัตนาวดี ภูมิวรรณ
Former eHarmony marketing chief joins telco startup