Celebrities and the iPhone 5S top trends for Google search in 2013

New Zeitgeist barometer of what Australian were searching for online this year also shows rising interest in new social media platforms and technologies such as Instagram and Bitcoin

Sudden celebrity deaths, along with the royal baby and release of the iPhone 5S, have topped Google’s Zeitgeist list of what Australians were searching for information on this year.

The search engine giant’s newly released list of top trending searches for 2013 was headed by the sudden passing of US actor, Paul Walker, followed by former Glee star, Cory Monteith. In third place was the royal baby, Prince George of Cambridge, then the iPhone 5s debut.

Rounding out the top ten was North Korea, followed by RFS (Rural Fire Service), AEC (Australian Electoral Commission), and three Australian TV reality shows - The Block, My Kitchen Rules, and House Rules.

The most popular ‘how-to’ search on Google this year was ‘how to draw’, followed by a range of crafts including crocheting and knitting. ‘How-to vote’ also made the top 10 list, a fact that’s unsurprising given the 2013 Federal Government election. Top trending politicians on Google were Tony Abbott, Kevin Rudd and Clive Palmer.

When it comes to explanations, the most popular ‘what is’ search was ‘what is twerking’, triggered by Miley Cyrus. Google also reported newer and emerging social media platforms such as Instagram, Tumblr, Bitstrips, Snapchat and Bitcoins were high on the list of definitions sought by search engine users.

In addition, Google delved into the most searched Australian individuals and found Australian model, Miranda Kerr, triggered the most activity followed by Michelle Bridges and Tom Waterhouse. Trending news, meanwhile, was dominated by the name of the royal baby, Angelina Jolie’s mastectomy, Boston bombing, Typhoon Haiyan, US government shutdown and Costa Concordia.

RELATED: Second screening and politics lead Australian Twitter chat in 2013
Facebook performance report signals rising brand engagement on social

“Google’s year-end Zeitgeist is a cultural barometer that provides a snapshot of the year’s big events, memorable moments and growing trends in Australia,” Google spokesperson Shane Treeves commented.

“Google is often the first place Australians turn to find out more about our heroes, learn new skills, fact-check the news, and settle dinner table disputes between friends. And just as often, we go to Google to help us answer everyday questions like whether we’ll need an umbrella tomorrow, when the next train leaves for Bondi, or how many calories are in an avocado. ”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

Read more

Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

Read more

We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

Read more

Latest Podcast

More podcasts

Sign in