The rise of embedded technology in consumer products has changed the very nature of brand building and could finally kill off advertising as we know it, P&G’s chief brand officer, Marc Pritchard, claims.

​With organisations more focused on the consumer, and consumers demanding products that improve lifestyle while being socially responsible, CES 2019 has seen the launch of a number of smart products and devices that put the consumer firmly front and centre.

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

Krispy Kreme’s Australian business chalked up a 23 per cent increase in conversions in just one month after becoming the brand’s first team globally to rollout a cross-channel payments solution.

​Many companies across the marketing ecosystem, including private equity players, have been sold the dream marketing is now a science, Rakuten Marketing’s global CEO, Stuart Simms, says. But it’s not exactly true.

Tip Top held its first ever pop-up café this week to mark its 60th birthday in an experiential event designed to meld new with nostalgia to keep the iconic brand top of mind.

Tea, cheese and tapioca are three ingredients not normally associated in the standard western palate – and certainly not mixed into a beverage. But they are also three of the key ingredients behind a rapidly-emerging force in Australia’s quick-service food and beverage category.

It’s 70 years this year since Sportsgirl opened its doors in Australia. And in all that time, its core demographic – the 16-24 year-old transitioning from girlhood to womanhood – has remained constant, national marketing manager, Kate Rees, says.

A flourishing online consumer community is not only helping the ABC improve programming and product development, it’s also delivering an ability to demonstrate impact on attitudes and behaviours towards vital issues such as waste management.

​Brand trust can no longer be assumed, it must be earned, and consumers now require brands to prove they are trustworthy through identification, integrity, and inclusion.

Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.

Becoming a more customer-focused organisation has been one of the best things to ever happen to The Iconic, said COO of the online fashion retailer, Anna Lee.

The Australian Federal Government is set to shake-up the way public and private sector organisations can access and use consumer data by outlaying $44.6 million to launch a new Consumer Data Right (CDR).

​Growing volumes of data generated through emerging technologies such as artificial intelligence, voice interaction and mixed reality could see consumers outsourcing their own identity management as the very nature of value-driven exchange between brand and consumer transforms.

Australian brands are embracing digital transformation, but the experiences they are delivering in advertising are not meeting consumer expectations, an Adobe report revealed.

Football Federation Australia (FFA) “stopped talking only football” as it pushed out a non-traditional digital marketing campaign that aimed to make real connections with desired fans - particularly kids and young males - to support the Hyundai A-League.

The rising trend of sustainable corporate practises and eco-friendly business models are changing the way businesses communicate with customers, but is the message getting across?

With the post-holiday dieting messages in full swing, Lean Cuisine has launched an interesting adblocking campaign so consumers can focus on health rather than the pressure to diet and lose weight.

Engagement, social connection and more personalised technology are key themes and trends in terms of customer engagement. They’re also driving mobile marketing as the new frontier of the digital landscape.

With the online fashion space saturated with content, the pressure is on retailers to find innovative ways to engage effectively with consumers. One e-commerce site, Stylematch, has adopted a ground-breaking way to leverage content aggregation, curation as well as customer engagement.

Myer’s new CEO has admitted the retailer has struggled to meet the modern and omni-channel expectations of its customers after announcing a 23 per cent drop in net profits in its first half.