​Formals and special occasions once had the mandate on fashion hire but everyday fashion basics are edging into this niche market, partly because customers are worrying about fashion’s environmental impact and partly because people like to try before they buy

Building community engagement and loyalty through gamification, mixed reality activations and tailored communications is the name of the game for Ranfurlie Shopping Centres after investing in a new digital platform.

In 2020, negativity led to lower conversions across a range of industries including ecommerce, fitness and nutrition, and home improvement, according to the Unbounce 2021 Conversion Benchmark Report.

Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.

Triple-digit customer database growth, record email engagement rates and a plethora of insights informing new products and promotions are just some of the wins for Australian brewery, Stone & Wood, after lifting its digital marketing game.

Australia’s Competition and Consumer Commission (ACCC) is claiming a world-first after the Federal Court found Google guilty of misleading consumers about how personal location data collected across Android devices was captured and used.

Post-purchase help and communications, plus a sense of belonging to a community, are vital factors influencing loyalty across Australian consumers. Yet these elements continue to be a let down for many of us when engaging with brands, a new survey has found.

A fresh brand identity, overhaul of social media tone of voice and a digital profile strategy are key ways the Australian Red Cross is hoping to connect to more diverse audiences and changing perceptions of charity.

Flybuys has joined forces with consumer research platform, Pureprofile, to create its own survey platform for members in return for additional points.

It’s a year on from the first COVID-19 lockdowns in Australia and as consumers we’ve become more digitally adept, conscious of the food stocked on our pantry shelves, willing to try new brands and are more actively seeking local, sustainable products and services.

Trust is at an all-time high across Australia’s government, media and corporate institutions according to the latest Edelman Barometer Index - even as the trust-inequality gap remains significantly larger here than globally.

Consumer confidence is the biggest hurdle to the recovery of the travel industry, according to a panel of Australia's top travel sector chiefs.

On Safer Internet Day, social media platforms along with several tech companies are looking to send a message about safety and protections, particularly for children.

The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.

In a year many of us wished had been cancelled, it should not surprise anyone that ‘cancel culture’ peaked in 2020, Landor & Fitch executive director insights and analytics for the Americas, Maarten Lagae, says. And it’s going to remain front and centre in 2021, too.

Driving penetration and trial while lifting purchase frequency – and love – across its existing customer base are the driving forces between Chobani’s latest activewear campaign, its brand marketing chief says.

This past year upended how people work, are entertained, consume and transact. Yet most of these trends aren’t being disrupted, they are accelerating in a direction already anticipated pre-COVID-19.

As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.

This festive season is set to be a Covid Christmas, marked by less spending, less socialising and less traveling internationally, although there’ll be an increased focus on exploring local attractions, according to new Pureprofile research.

Telecommunications can be a brutal game, with brands coming and going faster than Australian prime ministers. So for Australian-born Boost Mobile to have survived for 20 years is a noteworthy feat, especially given that many of its much larger US carrier partners, including Nextel and Sprint, have come and gone in that time.

Australians are divided in their outlook of the future, according to a new report, Brand New Australia, from research agencies, The Lab and Nature.