Stories by CMO staff

In pictures: Customer 360 Symposium hits the Hunter Valley

More than 150 marketing, customer experience, data and business leaders descended on the Crown Plaza Hunter Valley to participate in the first Customer 360 Symposium run by Ashton Media. CMO was on the scene and presents you with some pictorial highlights

In pictures: ADMA's Sydney Data Day

Data's role as the new natural resource for marketers was the theme of the day at this year's Association for Data-driven Advertising and Marketing (ADMA) Data Day at Sydney's Hilton Hotel

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

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Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

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Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

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Founder and managing director, Tzu & Co

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