A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
ME Bank appoints CMO to lead its customer focus
Former Lavender MD and experienced marketer, Rebecca James, is appointed the bank's first chief marketing officer to led its customer experience charge
ME Bank has appointed its first chief marketing officer (CMO) as part of ongoing plans to put customer experience at the heart of its growth strategy.
Rebecca James has more than 20 years’ experience in marketing and advertising and was most recently managing director of agency, Lavender, for seven years. In this role, she led a team of 110 people and covered a broad range of clients such as Westpac, BT Financial Group, Ikea, Microsoft, Coles, Telstra and Qantas.
James was also recently involved in transitioning Lavender from pure advertising into technology services provider, overseeing the development and sale of technology products to augment its communication services to clients.
As ME Bank’s first CMO, James is tasked with driving a broad and unified focus across customer, product, brand and marketing. In a statement, the company said her appointment reflects its growing focus on ‘customer experience’, a focus which is fuelling a three-year technology transformation program due for completion later this year.
ME Bank CEO, Jamie McPhee, said the new CMO role is an important building block in the growth of the company.
“ME Bank is focused on creating a consistently superior customer experience by placing the customer at the centre of our decision making. This role furthers that aim,” he said. “Rebecca brings a unique blend of brand, technology and leadership skills and experience that will stand us in excellent stead as we build a fundamentally different bank – a genuinely fairer bank – in the Australian marketplace.”
“I'm genuinely excited to be joining an organisation that is poised to create a differentiating experience designed around and for the customer,” James said in a statement announcing her new role.
More on customer engagement
- Customer engagement vital but marketers lack a single integrated view
- C-suite are increasingly getting behind customer engagement
- Getting a grip on modern customer service and customer loyalty
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been