Digital, editorial skills the hot ticket for marketing in 2016

Latest Hays report on marketing skills in demand in Q1 highlights digital marketing and strategy expertise as highly sought after

Demand for strategic digital and editorial skills is expected to dominate recruitment trends in the marketing during the first quarter of this year, a new report claims.

The latest Hays Quarterly Report of skills in demand in Australia’s jobs market reported digital and social media experts will still be highly sought after in the first quarter of 2016 as a range of employers look to keep up with online trends.

In particular, the recruitment firm noted several new digital manager roles have been created by museums, galleries and other public cultural centres wanting to improve their digital and online consumer experiences.

More widely, digital strategists with a solid understanding of the fast-changing digital environment also remain in high demand, and Hays said people with a true understanding of how to integrate digital communications at a strategic and operational level will be hot property over the next quarter.

Digital marketing also continues to be a strong area of growth in the recruitment space, and Hays noted digitally-savvy B2B marketing coordinators and executives, as well as mid-level marketing managers with strategic marketing experience, will see good opportunities for a career move between now and the end of March.

In addition, “true social media professionals”, as opposed to marketers with an understanding of social platforms, are also highly wanted, Hays said.

Another growing emphasis within in-house marketing teams in the Hays forecast is content creation and management, with strong writers and editors sought to deliver high-quality content quickly. The roles on offer encompass everything from internal communications to Web writing and annual reports.

“Web content writers and editors with an understanding of useability and accessibility are highly sought to work on website upgrades and revamps across the private and public sector,” Hays stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in