Digital, editorial skills the hot ticket for marketing in 2016

Latest Hays report on marketing skills in demand in Q1 highlights digital marketing and strategy expertise as highly sought after

Demand for strategic digital and editorial skills is expected to dominate recruitment trends in the marketing during the first quarter of this year, a new report claims.

The latest Hays Quarterly Report of skills in demand in Australia’s jobs market reported digital and social media experts will still be highly sought after in the first quarter of 2016 as a range of employers look to keep up with online trends.

In particular, the recruitment firm noted several new digital manager roles have been created by museums, galleries and other public cultural centres wanting to improve their digital and online consumer experiences.

More widely, digital strategists with a solid understanding of the fast-changing digital environment also remain in high demand, and Hays said people with a true understanding of how to integrate digital communications at a strategic and operational level will be hot property over the next quarter.

Digital marketing also continues to be a strong area of growth in the recruitment space, and Hays noted digitally-savvy B2B marketing coordinators and executives, as well as mid-level marketing managers with strategic marketing experience, will see good opportunities for a career move between now and the end of March.

In addition, “true social media professionals”, as opposed to marketers with an understanding of social platforms, are also highly wanted, Hays said.

Another growing emphasis within in-house marketing teams in the Hays forecast is content creation and management, with strong writers and editors sought to deliver high-quality content quickly. The roles on offer encompass everything from internal communications to Web writing and annual reports.

“Web content writers and editors with an understanding of useability and accessibility are highly sought to work on website upgrades and revamps across the private and public sector,” Hays stated.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Algorithms that can make sense of unstructured data is the future. It's great to see experts in the field getting together in Melbourne t...

Sumit Takim

In pictures: Harnessing AI for customer engagement - CMO roundtable Melbourne

Read more

Are you sure they wont start a platform that the cheese is white, pretty sure that is racist

Hite

New brand name for Coon Cheese revealed

Read more

Real digital transformation requires reshaping the way the business create value for customers. Achieving this requires that organization...

ravi H

10 lessons Telstra has learnt through its T22 transformation

Read more

thanks

Lillian Juliet

How Winedirect has lifted customer recency, frequency and value with a digital overhaul

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in