Leadership News, Features, and Interviews

Virtual reality and shopping collide to provide eBay customers a world-first new VR shopping experience, and the future is now no longer about e-commerce, but v-commerce, says eBay’s CMO and senior director of retail innovation, Steve Brennen.

It’s a growing challenge for marketers: Knowing which content to serve a specific customer to personalise that moment of interaction. But for US-based bikes retailer, Performance Bicycle, the issue is on its way to being solved thanks to cognitive computing.

MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.

Today’s increasingly influential Generation Z not only demands consistency from brands, they also expect marketers to know who they are, their passion points, interests and values – then reflect these accurately, Wunderman’s global CMO claims.

Trust is the new currency for engaging with today’s self-obsessed consumer and brands will need a combination of credibility, reliability and intimacy if they’re going to win them over.

CMO of digital technology services company Mindtree, Paul Gottsegen, has spent 30 years as a marketer, earning his stripes with the likes of Compaq, Dell, HP and Infosys. Upon joining Mindtree two-and-a-half years ago, he was tasked with transforming the brand and go-to-market strategy of the Indian-headquartered integrator,

Myer has promoted its deputy CEO and MD of marketing and merchandising, Daniel Bracken, to the newly created role of chief merchandising and customer officer alongside his deputy duties.

More than ever before, traditional business models are being disrupted by competitors who are quick to embrace the latest in technology in an effort to win over customers with cutting edge customer service.

At a time of aggressive acquisition by enterprise software giants such as Oracle, Adobe, IBM and Salesforce to shore up their marketing technology propositions, Marketo stands alone as a best-of-breed player.

Marketers continue to make the mistake of telling customers what they can get instead of allowing them to drive the conversation.

Will Smith might not be the first person marketers would think to go to for strategic marketing advice, but the musician, actor and philanthropist had plenty of insights to offer during this year’s Marketo Marketing Nation Summit this week.

The modern customer agenda has broken out of the bounds of marketing and is seeing marketers become pivotal business strategists within their organisation, Marketo’s founder and CEO, Phil Fernandez, claims.

As traditional retailers continue adapting to a digitally-heavy, highly competitive customer space, a recent report shows which companies are now strongest in reputation and trust in the eyes of Aussie customers.

Recent data launched by online recruitment marketplace Search Party revealed the top skills Australian marketers need to get a new job this year.

Like many of his Australian marketing leadership peers, Bupa’s marketing director, John Moore, is on a mission to up his brand’s customer experience game. And to do this, he believes a CMO must become the ultimate internal communicator.

PayPal Australia has brought on Westpac’s former marketing and brand leader as its new marketing director for Australia.

Mars will extend the role of its chief customer officer to also include marketing following the departure of global CMO, Bruce McColl.

There is an attractive simplicity to the notion that consumers choose what they most prefer; that they are logical decision makers with abundant time and complete insight into the factors determining the choices they make.

Being a customer-led game changer isn’t just about doing something really big and changing the entire course of a company or country, it can mean taking small, incremental steps that build rapidly, Sportsbet’s chief operating officer and executive director claims.

Carpet Court’s new chief marketing officer says reinforcing the brand and its entrepreneurial spirit as well as growing new areas of the business are top of her priority list.

Digital transformation is vital when it comes to how companies work, market and innovate, but up until now little has been offered by way of a maturity model showing how companies actually go through the process.