Marketing Roles

Leadership

Report: Marketing job ads showing strong recovery

Marketing and communications job ads were up 23 per cent in February from January 2021, according to the latest SEEK Employment report. It was the biggest rise across all the sectors, including trades, accounting, engineering and ICT.

Leadership

CMO50 honouree takes up US role

​CMO50 2019’s #15, Jayne Andrews, has announced she is taking up a global position with Carnival Cruise Line in the US.

Leadership

Asus appoints head of marketing

​Asus has appointed a new head of marketing. Former head of marketing at Hills, Farzeen Quadir-Hegde, has taken on the role for the systems business group.

Leadership

Brennen to leave Uber

Uber's director of marketing APAC and #8 on the CMO50 2018 list, Steve Brennen, is departing after nearly three years with the business. Lucinda Barlow has been added to the Uber marketing team as senior director of marketing APAC.

Leadership

Blackmores has new CEO

Alastair Symington has been appointed Blackmores’ new CEO and managing director, effective 1 October 2019.

Leadership

Valente joins Big Red Group

After only nine months at APN Outdoor, Charlotte Valente has been appointed GM for the B2B division of the Big Red Group (BRG).

Leadership

Reynolds takes global CMO role

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

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