Impact appoints first APAC marketing director

Ex DataXu marketer heads up marketing for the local arm of partner automation company

Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.

Mohamud will be responsible for strategy and execution, including PR, event management, sales enablement, and demand generation. 

Mohamud has worked in the digital industry across both Australia and the UK. She joins Impact from Sizmek, where she held a number of senior regional roles for more than four years, including marketing director of its APAC business. Prior this this she was marketing manager for both DataXu and comScore. She will report to Impact APAC managing director, Adam Furness. 

“We continue to see growth across the region as organisations harness the revenue generation opportunities partnership programs offer. Key to our continued success is having the best talent in the business and Ayaan has significant expertise. I look forward to working alongside her as we continue to drive the business forward,” Furness said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

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