Ex DataXu marketer heads up marketing for the local arm of partner automation company
Impact, a partnership automation company, has appointed its first APAC marketing director, Ayaan Mohamud.
Mohamud will be responsible for strategy and execution, including PR, event management, sales enablement, and demand generation.
Mohamud has worked in the digital industry across both Australia and the UK. She joins Impact from Sizmek, where she held a number of senior regional roles for more than four years, including marketing director of its APAC business. Prior this this she was marketing manager for both DataXu and comScore. She will report to Impact APAC managing director, Adam Furness.
“We continue to see growth across the region as organisations harness the revenue generation opportunities partnership programs offer. Key to our continued success is having the best talent in the business and Ayaan has significant expertise. I look forward to working alongside her as we continue to drive the business forward,” Furness said.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia