Brennen to leave Uber

Uber appoints Lucinda Barlow to lead APAC marketing as Brennen departs

Uber's director of marketing APAC and #8 on the CMO50 2018 list, Steve Brennen, is departing after nearly three years with the business.

Uber announced today it has appointed Lucinda Barlow to lead APAC marketing as Brennen is set to depart on October 18 to pursue a new professional opportunity.

"Steve is a fantastic leader who has devised some of our most creative and best-performing marketing campaigns over the last three years. Steve has decided to leave Uber to pursue a new opportunity and his last day will be October 18. He has led the team exceptionally well through a period of change, and I am grateful for his support in building the A/NZ marketing team," Uber SVP marketing and public affairs, Jill Hazelbaker, said.

Barlow has been added to the Uber marketing team as senior director of marketing APAC. 

The former YouTube global marketing director will be responsible for marketing products and businesses, excluding UberEats, across Australia and New Zealand, India and South Asia, and North Asia.

“Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region,” Barlow said. 

She brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK. From a former mission-critical systems engineer at BHP, to leading YouTube marketing globally, to launching Symbian’s first office in China, to building marketing functions at two internet startups, Lucinda has an industry-acclaimed track record of delivering impact at a staggering scale. 

She is positioned to lead Uber’s Asia-Pacific brand, product marketing and reputation efforts, and support the continued growth of the regional team. 

“Joining us most recently from YouTube - a destination for two billion users globally - Lucinda led product marketing, where she brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the culture and trends operation globally,” Hazelbaker, said.

“She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses. Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know with her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia  

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in