Stephanie Tully promoted to chief customer officer

Qantas marketer takes the reigns of customer leadership at the Australian airline

Qantas chief marketing officer, Stephanie Tully, has been promoted to the role of chief customer officer within Qantas. 

Tully, the former executive manager of group brand and marketing and CMO of loyalty, has been with Qantas for more than 15 years in various roles. Her work culminated in securing third position in the 2017 edition of the CMO50.

Tully takes over from Vanessa Hudson, who left the role following her appointment as CFO in May this year. She will report directly to Qantas Group CEO, Alan Joyce, and join the group leadership team. 

“Stephanie joined Qantas 15 years ago and has worked in a variety of positions across the operational, commercial, customer experience, marketing and strategy areas of the airline and loyalty business,” Joyce said. “This experience means she brings a deep understanding of our business and customers, and her appointment highlights the depth of talent in our group executive team. 

“We’re making some big investments in marketing, digital, service and product – including the A380 cabin upgrade, new lounges, new aircraft and training for our people. Part of Stephanie’s focus is making sure these investments deliver for customers as well as the Group,” Joyce added. 

Tully moves into her new role from today. This follows the travel giant announcing an overhaul of its Frequent Flyer Loyalty Program in June.

Qantas will offer more than one million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.

The ASX-listed airline said changes announced to its customer loyalty program represent the biggest overhaul in its 32-year history and are about shaking up the way members are recognised and rewarded.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

3 things marketing leaders need to do to effectively lead hybrid teams

Many marketing leaders are scrambling to give their people more flexible work. And they need to: PWC’s Future of Work report showed 90 per cent of staff want some form of hybrid or remote workplace.

Scott Stein

Leadership consultant

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

Sign in