Qantas marketer takes the reigns of customer leadership at the Australian airline
Qantas chief marketing officer, Stephanie Tully, has been promoted to the role of chief customer officer within Qantas.
Tully, the former executive manager of group brand and marketing and CMO of loyalty, has been with Qantas for more than 15 years in various roles. Her work culminated in securing third position in the 2017 edition of the CMO50.
Tully takes over from Vanessa Hudson, who left the role following her appointment as CFO in May this year. She will report directly to Qantas Group CEO, Alan Joyce, and join the group leadership team.
“Stephanie joined Qantas 15 years ago and has worked in a variety of positions across the operational, commercial, customer experience, marketing and strategy areas of the airline and loyalty business,” Joyce said. “This experience means she brings a deep understanding of our business and customers, and her appointment highlights the depth of talent in our group executive team.
“We’re making some big investments in marketing, digital, service and product – including the A380 cabin upgrade, new lounges, new aircraft and training for our people. Part of Stephanie’s focus is making sure these investments deliver for customers as well as the Group,” Joyce added.
Tully moves into her new role from today. This follows the travel giant announcing an overhaul of its Frequent Flyer Loyalty Program in June.
Qantas will offer more than one million extra rewards seats, a new lifetime qualification and tiered Points Club for non-flying spenders as part of a $25 million investment into its Frequent Flyer loyalty program.
The ASX-listed airline said changes announced to its customer loyalty program represent the biggest overhaul in its 32-year history and are about shaking up the way members are recognised and rewarded.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia