Former head of marketing at Hills, Farzeen Quadir-Hegde, has taken on the role for the systems business group
Asus has appointed a new head of marketing to help further scale its Australia and New Zealand businesses.
Former head of marketing at Hills, Farzeen Quadir-Hegde, has taken on the role for the systems business group. Prior to Hills, Quadir-Hegde held marketing roles at Citrix, SanDisk, and Toshiba.
Quadir-Hegde said she is very excited to join Asus as the head of marketing for the systems business group.
“I will be responsible for marketing operations in both consumer and commercial segments with the A/NZ market,” she told CMO.
“I am thrilled to be back in the industry and join ASUS at an exciting time as the brand scales within Australia and New Zealand.
“I look forward to working with all our partners to enrich our overall customer journey by enhancing customer engagement and touchpoints.”
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.
Leadership resilience, startups scaling up, marketing best practices, customer insights - these are just a few of the topics we manage to explore in the latest episode of Conversations over a Cuppa with CMO featuring Craig Davis.
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Good day sir / madamWe CLOSED JOINT-STOCK COMPANY AO KAYUM NEFT OIL COMPANY is one of theleading Oil & Gas trading companies in Russi...
BARYBKIN ALEXANDER ALEXANDROVI
Oath to fully acquire Yahoo7 from Seven West Media
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Ryota Miyagi
Brene Brown: What it takes to be a brave leader right now
Well said! It is high time to look into the cultural values and beliefs of the audience before serving with the ads. If it is against the...
Praveen Kumar
The X factor in multicultural media planning and buying - Digital advertising - CMO Australia
I completely agree with you. High-quality customer service only strengthens loyalty to the company and helps to increase sales and increa...
Natali
Mercer CMO: How B2B brands can achieve customer love
I can imagine Google just not providing hits for these business.They need Google more than Google needs them.What about all the other sea...
Michael Hackett
Google hits out at ACCC draft code of conduct for news media negotiations