Reynolds takes global CMO role

Leaves Lenovo after 12 years

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

Reynolds was most recently global head of digital, web and social at Lenovo, after leaving his regional CMO role of five years.

Reynolds told CMO he is excited to join Johnson Controls-Hitachi (JCH) as global CMO, where he will lead the worldwide marketing function and be responsible for branding, product marketing, channel marketing, digital/social, PR and events in over 50 countries.

“While I was enjoying Lenovo in the worldwide digital role, I couldn’t pass up the opportunity to join as a global CMO,” he told CMO.

“It’s a great opportunity, as it’s a $4 billion joint venture between two Fortune 500 companies, Hitachi and Johnson Controls.

“It’s a new industry for me (called HVAC = Heating Ventilation Air Conditioning), and it’s a really exciting opportunity as the company is growing fast worldwide.

“I am focused on driving the transformation of JCH into a marketing-driven, digital-first company and aim to re-energise the Hitachi brand and double the cooling and heating business to $8 billion within four years. 

“It’s been fun so far in the first 90 days, visiting 10 countries, 17 cities, five workshops, 56 customer meetings, and launching our global rebrand to 'Hitachi Cooling & Heating'.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Great post!

deen8

What felix Mobile is doing to keep customer support cost-effective

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in