​Marketers must drive the narrative of a company from the beginning, to inform products, marketing and growth.

Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).

​For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.

​Former Village Roadshow marketer, Clare Smith has joined Vinomofo as its new CMO.

​​CMO50’s 2017 third place winner, Stephanie Tully​, has been promoted to the role of chief customer officer within Qantas.

The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.

​Australia Post’s foray into appointing its first CMO is off to a shaky start, with ex-Officeworks marketer, Karl Winther, leaving the role after four months.

Andrew Egan has been appointed as general manager marketing for Viva Energy Australia.

After only nine months at APN Outdoor, Charlotte Valente has been appointed GM for the B2B division of the Big Red Group (BRG).

​The CMO needs to be responsible for cyber security within organisations, according to a leading marketer.

​Fitness Australia’s former general manager of marketing, Christy Collier, has joined the Deakin Melbourne Boomers as its new general manager.

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

​Following the acquisition of APN Outdoor in Australia and New Zealand in 2018, out-of-home company, JCDecaux, has announced a new sales and marketing leadership structure.

Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.