Cmo50 2018

Leadership

Radio Rentals marketer moves to Super SA

Former Radio Rentals SA marketer, CMO50 2018 One to Watch, and head judge for AMI, Caroline Patrick, is the new director of brand and member engagement for Super SA.

Leadership

Reynolds takes global CMO role

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

CMO50 2018 #26-50: Jayne Andrews

Jayne Andrews, director of marketing at Carnival Cruise Lines Australia, says a recent ‘penny drop’ moment around diversity has made all the difference to her marketing team.

CMO50 2018 #26-50: Suzanne Harman

Marketing working closely with sales and category teams is key to success, Suzanne Harman, general manager, marketing of Simplot Australia, believes.

CMO50 2018 #10: David McNeil

​There are not many marketers who can take a brand disaster and turn into around into a brand success, and then be willing to be open and talk about it frankly.

CMO50 2018 #26-50: Melanie De Souza

Melanie De Souza, General manager, digital, marketing services and strategy for Visit Victoria, has a crystal ball. Instrumental in identifying China and India as key tourism targets moving in the future as far back as 2005 and 2012 respectively, today these countries represent Victoria’s largest inbound tourism markets.

CMO50 2018 #26-50: Renee Davidson

To truly influence an organisation, you need to go wide in your understanding of the strategy, financials, operations and front line, Renee Davidson, general manager of marketing and digital at RACQ, says. This, in addition to the traditional areas of marketing, will help give marketers the breadth of understanding to drive meaningful change in an organisation.

CMO50 2018 #11: Richard Oppy

​Carlton and United Breweries (CUB) has undergone a stunning transformation in challenging trading times, and marketing has been central to this achievement.

CMO50 2018 #7: Brent Smart

With so much pressure on marketers to perform and prove their worth, Brent Smart is unsurprised many pull the nearest and quickest levers to show impact. The problem is, those short wins aren’t going to build you a brand for the long term.

CMO50 2018 #26-50: Pamela Cass

Pamela Cass VP marketing Asia-Pacific and Japan for VMware believes it is absolutely vital to ensure marketing is a growth driver for your business, and that marketing and business goals are the same, and ultimately come back to the customer.

CMO50 2018 #26-50: Amanda Johnston-Pell

Change doesn’t scare the CMO of IBM, Amanda Johnston-Pell. Far from it. Johnston-Pell embraces change and encourages all marketers to be brave and embrace data as a spark to creativity, not the death of it.

​CMO50 2018 #26-50: Pip Arthur

Success as a marketing leader, and a marketing function serving the business, comes down to people, Pip Arthur, CMO and communications director of Microsoft Australia says.

CMO50 2018 #9: Damian Young

Chobani has come a long way. From a virtual unknown player in an overcrowded market seven years ago, to last year’s number one brand, Chobani has been playing a long game, a game that has paid off in spades.

CMO50 2018 #26-50: Kieren Cooney

Marketers need move past the idea that our job is one of storytelling, Kieran Cooney, chief marketing officer and content officer of REA Group, says.

CMO50 2018 #26-50: Kate Massey

Kate Massey, CMO of JCurve, says success is never a straight line, and it’s important to understand clearly what the end goal is to ensure all team members are aligned behind it.

CMO50 2018 #26-50: Catherine Anderson

Catherine Anderson, chief customer officer at Powershop Australia says always look and listen beyond the marketing department for feedback and ideas.

CMO50 2018 #14: Paul Connell

Marketing can play a unique role in grounding business decisions in consumer insight and innovation. But if that isn’t also intrinsically linked to the goals of the business and the CEO’s agenda, then you will always be at odds, says Paul Connell, refreshments GM and marketing director at Unilever.

CMO50 2018 #6: Ric Navarro

​Digital is not a nirvana that stands in marketing isolation. Instead, it must be a part of an overall customer-centric culture or marketers will not achieve sustained results, Norman Disney and Young global director of marketing and communication, Ric Navarro, believes.

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Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

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Co-founder, Agents of Spring, Calm & Stormy

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Forget customer experience, human experience is marketing's next frontier

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