After an amazing tenure at Norman Disney and Young, repeat CMO50 alumni, Ric Navarro, has accepted a new role as vice president of marketing and business development at Nucleus Network.

​CMO50 2019’s #15, Jayne Andrews, has announced she is taking up a global position with Carnival Cruise Line in the US.

Monash IVF has brought on a new CMO following the departure of Everard Hunder for new professional opportunities.

Westpac’s latest ‘Help’ campaign is a part of an ongoing business strategy to demonstrate how the financial provider helps in the moments that matter, borne out of putting the customer at the beginning of marketing and business processes, its CMO says.

Former Radio Rentals SA marketer, CMO50 2018 One to Watch, and head judge for AMI, Caroline Patrick, is the new director of brand and member engagement for Super SA.

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

Jayne Andrews, director of marketing at Carnival Cruise Lines Australia, says a recent ‘penny drop’ moment around diversity has made all the difference to her marketing team.

Marketing working closely with sales and category teams is key to success, Suzanne Harman, general manager, marketing of Simplot Australia, believes.

​There are not many marketers who can take a brand disaster and turn into around into a brand success, and then be willing to be open and talk about it frankly.

Melanie De Souza, General manager, digital, marketing services and strategy for Visit Victoria, has a crystal ball. Instrumental in identifying China and India as key tourism targets moving in the future as far back as 2005 and 2012 respectively, today these countries represent Victoria’s largest inbound tourism markets.

To truly influence an organisation, you need to go wide in your understanding of the strategy, financials, operations and front line, Renee Davidson, general manager of marketing and digital at RACQ, says. This, in addition to the traditional areas of marketing, will help give marketers the breadth of understanding to drive meaningful change in an organisation.

Monash IVF Group's Everard Hunder is a big advocate of clearly articulating marketing’s financial impact to the business.

​Carlton and United Breweries (CUB) has undergone a stunning transformation in challenging trading times, and marketing has been central to this achievement.

​Ryan Gracie, CMO of Catch Group, says having a brand is the difference between love and sex.

With so much pressure on marketers to perform and prove their worth, Brent Smart is unsurprised many pull the nearest and quickest levers to show impact. The problem is, those short wins aren’t going to build you a brand for the long term.

Pamela Cass VP marketing Asia-Pacific and Japan for VMware believes it is absolutely vital to ensure marketing is a growth driver for your business, and that marketing and business goals are the same, and ultimately come back to the customer.

Change doesn’t scare the CMO of IBM, Amanda Johnston-Pell. Far from it. Johnston-Pell embraces change and encourages all marketers to be brave and embrace data as a spark to creativity, not the death of it.

Success as a marketing leader, and a marketing function serving the business, comes down to people, Pip Arthur, CMO and communications director of Microsoft Australia says.

Chobani has come a long way. From a virtual unknown player in an overcrowded market seven years ago, to last year’s number one brand, Chobani has been playing a long game, a game that has paid off in spades.

Marketers need move past the idea that our job is one of storytelling, Kieran Cooney, chief marketing officer and content officer of REA Group, says.

Kate Massey, CMO of JCurve, says success is never a straight line, and it’s important to understand clearly what the end goal is to ensure all team members are aligned behind it.