Tourism Australia finally gets new CMO

Susan Coghill was previously the general manager creative, content and campaigns for the organisation

Susan Coghill, has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.

Coghill was previously the general manager creative, content and campaigns, and will take up her new role immediately.

Ronson joined Coles as its first dedicated CMO in some time and commenced her position on May 1. Ronson’s innovative work over her tenure and, in particular, the ambitious ‘Dundee' Superbowl campaign in 2018, which received a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity, earned her the top spot in the 2018 edition of the CMO50 list of Australia’s most effective and innovative marketing leaders, produced by CMO.

According to a statement from Tourism Australia, Coghill helped set the creative marketing direction for the organisation, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency, M&C Saatchi.

Coghill said the opportunity to lead the marketing team at Australia’s national tourism organisation was a huge honour.

“As an American who fell in love with Australia on my first visit as a holidaymaker and has now made it my home, this is a dream job. To say I’m thrilled is an under-statement," she said.     

“This is an extremely exciting phase in our marketing journey at Tourism Australia. I’m blessed in having an amazingly talented team in place, strong and committed agency partners and a shared vision in how we tell our story and add value for our industry. 

“I think Dundee shows what can be achieved when you think big and are brave. It’s certainly that same bold ambition I’ll be encouraging as new CMO,” she said.

Tourism Australia’s managing director, John O’Sullivan, who is leaving the organisation, said Coghill richly deserved the opportunity to head up the organisation’s marketing team.

“In her less than three years with Tourism Australia, Susan has brought enormous energy, drive and passion to our business and helped take our creative work to new levels.  

“She’s demonstrated an impressive ability in bringing the best creatively out of teams. We’re already seeing that in the creative and collaborate way our own marketing team is working with our new agency partners,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

Latest Podcast

More podcasts

Sign in