Tourism Australia finally gets new CMO

Susan Coghill was previously the general manager creative, content and campaigns for the organisation

Susan Coghill, has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.

Coghill was previously the general manager creative, content and campaigns, and will take up her new role immediately.

Ronson joined Coles as its first dedicated CMO in some time and commenced her position on May 1. Ronson’s innovative work over her tenure and, in particular, the ambitious ‘Dundee' Superbowl campaign in 2018, which received a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity, earned her the top spot in the 2018 edition of the CMO50 list of Australia’s most effective and innovative marketing leaders, produced by CMO.

According to a statement from Tourism Australia, Coghill helped set the creative marketing direction for the organisation, overseeing the recent Dundee, Undiscover Australia and Australia Inc. campaigns. She was also instrumental in completing the organisation’s agency roster, bringing on board new creative agency, M&C Saatchi.

Coghill said the opportunity to lead the marketing team at Australia’s national tourism organisation was a huge honour.

“As an American who fell in love with Australia on my first visit as a holidaymaker and has now made it my home, this is a dream job. To say I’m thrilled is an under-statement," she said.     

“This is an extremely exciting phase in our marketing journey at Tourism Australia. I’m blessed in having an amazingly talented team in place, strong and committed agency partners and a shared vision in how we tell our story and add value for our industry. 

“I think Dundee shows what can be achieved when you think big and are brave. It’s certainly that same bold ambition I’ll be encouraging as new CMO,” she said.

Tourism Australia’s managing director, John O’Sullivan, who is leaving the organisation, said Coghill richly deserved the opportunity to head up the organisation’s marketing team.

“In her less than three years with Tourism Australia, Susan has brought enormous energy, drive and passion to our business and helped take our creative work to new levels.  

“She’s demonstrated an impressive ability in bringing the best creatively out of teams. We’re already seeing that in the creative and collaborate way our own marketing team is working with our new agency partners,” he said.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

Sign in