Lenovo’s Nick Reynolds snaps up global head of marketing and digital role

Bhaskar Choudhuri takes over regional CMO reins to focus on brand awareness

Nick Reynolds
Nick Reynolds

Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.

In the new role, Reynolds will focus on growing Lenovo's digital and social media capabilities globally. This includes creating a strong infrastructure, building digital partnerships, and enhancing Lenovo's website and social media platforms across its diverse business groups.

He will report to Lenovo’s newly appointed global CMO Gina Qiao.

Reynolds, who was named for two consecutive years in the CMO50, believes the strategic aim of any CMO should be building a world-class brand.

“It is brands that influence choice, create passion in staff, drive loyalty with customers and command product price premiums,” he told CMO at the time.

In taking over the Asia Pac reins from Reynolds, Choudhuri, meanwhile, is tasked with expanding Lenovo's brand footprint in the Asia Pacific region, and driving sales for PCs, tablets and smart devices across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia.

Choudhuri was formerly Lenovo India’s head of marketing for five years, where he was responsible for marketing strategy and aligning marketing to the overall business objectives.

Under his leadership, the company said Choudhuri successfully launched its smartphones in the India market, as well as many new initiatives in the digital marketing space. He also played a key role in making Lenovo’s Services a brand differentiator through multiple activations, which greatly improved customer perception of Lenovo’s service quality, the company said. 

Based in Bangalore, India, Choudhuri will report to Lenovo Asia Pacific president Ken Wong. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

Read more

Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

Read more

A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

Read more

Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...

rsgame

Image intelligence:10 must-see infographics for marketers

Read more

One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...

Abhinav Mohan

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

Read more

Latest Podcast

More podcasts

Sign in