Lenovo’s Nick Reynolds snaps up global head of marketing and digital role

Bhaskar Choudhuri takes over regional CMO reins to focus on brand awareness

Nick Reynolds
Nick Reynolds

Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.

In the new role, Reynolds will focus on growing Lenovo's digital and social media capabilities globally. This includes creating a strong infrastructure, building digital partnerships, and enhancing Lenovo's website and social media platforms across its diverse business groups.

He will report to Lenovo’s newly appointed global CMO Gina Qiao.

Reynolds, who was named for two consecutive years in the CMO50, believes the strategic aim of any CMO should be building a world-class brand.

“It is brands that influence choice, create passion in staff, drive loyalty with customers and command product price premiums,” he told CMO at the time.

In taking over the Asia Pac reins from Reynolds, Choudhuri, meanwhile, is tasked with expanding Lenovo's brand footprint in the Asia Pacific region, and driving sales for PCs, tablets and smart devices across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia.

Choudhuri was formerly Lenovo India’s head of marketing for five years, where he was responsible for marketing strategy and aligning marketing to the overall business objectives.

Under his leadership, the company said Choudhuri successfully launched its smartphones in the India market, as well as many new initiatives in the digital marketing space. He also played a key role in making Lenovo’s Services a brand differentiator through multiple activations, which greatly improved customer perception of Lenovo’s service quality, the company said. 

Based in Bangalore, India, Choudhuri will report to Lenovo Asia Pacific president Ken Wong. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

The things who have mentioned are very convincing and will certainly work.

Lunna Walker

Xero evolves to fit a changing marketplace

Read more

Latest Podcast

More podcasts

Sign in