CFO World

Lenovo’s Nick Reynolds snaps up global head of marketing and digital role

Bhaskar Choudhuri takes over regional CMO reins to focus on brand awareness
Nick Reynolds

Nick Reynolds

Lenovo’s Nick Reynolds is exiting the regional CMO role after five years and taking on the global head of marketing for digital, web and social. Bhaskar Choudhuri is stepping into the regional CMO role, responsible for elevating Lenovo’s brand across the region.

In the new role, Reynolds will focus on growing Lenovo's digital and social media capabilities globally. This includes creating a strong infrastructure, building digital partnerships, and enhancing Lenovo's website and social media platforms across its diverse business groups.

He will report to Lenovo’s newly appointed global CMO Gina Qiao.

Reynolds, who was named for two consecutive years in the CMO50, believes the strategic aim of any CMO should be building a world-class brand.

“It is brands that influence choice, create passion in staff, drive loyalty with customers and command product price premiums,” he told CMO at the time.

In taking over the Asia Pac reins from Reynolds, Choudhuri, meanwhile, is tasked with expanding Lenovo's brand footprint in the Asia Pacific region, and driving sales for PCs, tablets and smart devices across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand and Southeast Asia.

Choudhuri was formerly Lenovo India’s head of marketing for five years, where he was responsible for marketing strategy and aligning marketing to the overall business objectives.

Under his leadership, the company said Choudhuri successfully launched its smartphones in the India market, as well as many new initiatives in the digital marketing space. He also played a key role in making Lenovo’s Services a brand differentiator through multiple activations, which greatly improved customer perception of Lenovo’s service quality, the company said. 

Based in Bangalore, India, Choudhuri will report to Lenovo Asia Pacific president Ken Wong. 

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