Stories by Jennifer O'Brien

Western Sydney University (WSU) is on what its CMO says is an ambitious transformation strategy that kicked off with a brand relaunch in 2015 and has now seen the rollout of a new student portal and website.

Tourism Australia is promoting Australia to the US traveller market as part of its ‘An Australian Adventure’ campaign and using Expedia’s technology platform in order to amplify awareness. It comes on the back of the success of the Dundee Super Bowl commercial and ad campaign.

REA Group’s Braden Clarke is laser-focused on audience management and automated trading and using the latest adtech and martech solutions to drive brand and direct response outcomes for buyers and sellers alike.

US-based Nike says its acquisition of data analytics firm, Zodiac, is aimed at bolstering digital capabilities and accelerating its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.

Wartsila, a provider of smart technologies for marine and energy markets, is relaunching Web properties across 50 locations as it works to deliver more personalised experiences.

G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.

Mirvac Retail’s fresh digital partnerships with foodora and Mall Ops are part of a wider digital marketing and CX strategy aimed at lifting customer connectedness.

UBank’s CMO says the launch of RoboBrain, a hyper-personalised cognitive assistant, is dramatically improving customer response times and a massive leap forward in the bank’s AI journey.

The ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106 per cent) as consumers in delivering great customer experiences (CX).

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

Australian businesses have reportedly become the first across Asia-Pacific to gain the ability to sell via Instagram, thanks to the rollout of ‘Shopping’ across the country.

In the age of disruption, increasing numbers of marketing professionals are gaining roles at startup and industry disruptive organisations.

DC Thomson Consumer Products, parent company of Wild & Wolf and Australian-based Parragon Publishing, is on a mission to become more customer-focused as it adopts a customised e-commerce platform and pushes digital capability across its brands.

Technology and data are transforming customer service support in unprecedented ways, making the pursuit of it a strategic priority for CMOs. In our latest Food for Thought series we asked leading marketers: What ways are technology and data transforming customer service and support?

AMP is on a quest to deliver enhanced ‘customer experiences’ and is using the power of artificial intelligence (AI) - as part of the recent Salesforce platform adoption - in order to offer ‘mass personalisation’ to customers and advisers.