Stories by Jennifer O'Brien

Digital Marketing

In depth: The art of dealing with Generation Z

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Digital Marketing

4 reactions to Fairfax-Nine media shake-up

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

Social Media

Facebook takes historic dive

Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.

Digital Marketing

Assignar lifts game with sales and marketing overhaul

Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and grown the customer base by 120 per cent.

Measurement & Analytics

Alvin Electronics leaps into realm of machine learning

Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for this small business provider.

Digital Marketing

What large brands can do to break down barriers and innovate like a startup

Large established companies need to take a “best of both worlds” approach to innovation in order to be competitive and meet ongoing consumer expectations, according to Daniela Simpson, a FMCG executive and a newly appointed general manager of a $1.1 billion candy and fruit snacks business unit of Ferrero USA.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purpose

There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

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Karlo Bozak

Rethinking gamification in marketing

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There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

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Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

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atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot

Ethel Parkinson

Latest Hays jobs report show widespread gaps in marketing and digital skills

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