Stories by Jennifer O'Brien

Craft beer brand, Kaiju! Beer, is brewing up a customer experience strategy that aims to spread its message of ‘quirkiness’ to a wider audience and gain competitive advantage over larger multinational brewers.

Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money” and fight the $50 billion ad fraud problem.

The rebrand of Helloworld - including a new logo and marketing initiatives - has added a “greater depth of meaning and impact” to the travel brand and its identity, according to head of advertising and promotions, Dominique Dalton.

Medibank’s fortunes are rising thanks to a “substantial turnaround” in customer advocacy and retention, driven by consistently delivering a better customer experience, more value and recognising customer loyalty, according to CEO Craig Drummond.

Carlton and United Breweries’ VP of marketing, Richard Oppy is going international after landing the role of global VP of global brands.

IBM industry veteran, Michelle Zamora, is over the moon about jumping into startup land and using her fine-tuned skills in building business strategy and driving growth.

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

The Ruby Red Foundation is fostering a design-thinking approach to bolster its research and grants program. The intention is to unravel life-changing findings, educate the community on its mission and provide ongoing support to people living with a rare form of blood cancer.​

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director.

Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.

Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and grown the customer base by 120 per cent.

Fairfax Media and Nine Entertainment are joining forces, creating a $4.2 billion integrated media firm that will establish Nine as one of Australia’s leading independent media companies. The merger represents one of the biggest moves in Australian media history.

Andrew Howie is leaving Westpac as head of advertising to take on Amazon Australia's head of brand post.

Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for this small business provider.