Stories by Jennifer O'Brien

Digital Marketing

Kaiju distills CX strategy to become truly immersive brand

Craft beer brand, Kaiju! Beer, is brewing up a customer experience strategy that aims to spread its message of ‘quirkiness’ to a wider audience and gain competitive advantage over larger multinational brewers.

Digital Marketing

Advertising supply chain woes can be solved by blockchain: Adbank

Adbank co-founder and CMO, Angelo Dodaro, is on a mission to solve the advertising industry’s transparency issue and is using the power of blockchain and artificial intelligence to “follow the money” and fight the $50 billion ad fraud problem.

Digital Marketing

In depth: The art of dealing with Generation Z

The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.

Digital Marketing

4 reactions to Fairfax-Nine media shake-up

Nine Network and Fairfax sent shockwaves through the media industry yesterday after announcing the companies are merging to become Australia's biggest integrated media company.

Social Media

Facebook takes historic dive

Facebook has suffered the biggest one-day wipeout in US stock market history one day after executives forecast lower profit margins.

Digital Marketing

Assignar lifts game with sales and marketing overhaul

Sydney startup, Assignar, has overhauled the communications of its sales and marketing departments, both internally and externally, a move that’s increased monthly website traffic by 83 per cent and grown the customer base by 120 per cent.

Measurement & Analytics

Alvin Electronics leaps into realm of machine learning

Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for this small business provider.

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Beautiful article.

Hodlbaba

15 brands jumping into NFTs

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"Blue" is really gorgeous and perfectly imitates a human customer support operator. Personally, I won't order a chatbot development for m...

Nate Ginsburg

Why the newest member of BT’s contact centre is a chatbot

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As today’s market changes rapidly, the tools we use change, and it is important to adapt to those changes to continue to succeed in busin...

Anna Duda

Report: 10 digital commerce trends here to stay

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MAN! this is really a well-written article. Anything regarding app development is well addressed in this article. Especially, the way you...

AIA Developers

Mini marketing leader takes group marketing reins at BMW

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Lyre’s and Dohler will not be sued by Arkay Beverages for stealing Arkay’s trade secretshttps://www.openpr.com/news...

Reynald Grattagliano

Lyre's Spirit Co follow up investment injection with global media partnership

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Blog Posts

How the pandemic revealed the antidote to marketing’s image problem

What does marketing truly ‘own’ in most organisations? Brand and campaigns, definitely. Customer experience? That remains contested ground.

Murray Howe

Founder, The Markitects

Still pursuing a 360-degree view of the customer?

On the Internet, nobody knows you’re a dog.” It may have been true in 1993 when this caption to a Peter Steiner cartoon appeared in the New Yorker. But after 30 years online, it’s no longer the case.

Agility in 2022

Only the agile will survive and thrive in this environment and that’s why in 2022, agility will need to be a whole-business priority.

Sam McConnell

Melbourne bureau chief, Alpha Digital

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