Stories by Jennifer O'Brien

Gourmet Garden is forging ahead with a design-led strategy and overhauling its food production and design, packaging, distribution and marketing strategy all in the name of better brand connections with customers.

Marketing wasn’t Alexis Denby’s first pick for a career. Cutting up dead bodies was.

Augmented intelligence is a ‘game changer’ for marketers in their ability to predict customer journeys and enhance experiences. That’s according to Bluewolf CMO, Corinne Sklar, who is on a mission to de-mystify a current marketing buzzword - customer journey mapping.

Innovation means different things to different people. Is it iterative or disruptive? Is it marketing specific innovation or business model innovation? And with the rise of programmatic advertising, digital channels, and customer-led marketing, where does innovation sit in the increasingly complicated engagement equation?

Building a winning culture inside Airbnb is a combination of understanding brand purpose, knowing what to stand up for, and fostering core values, according to global head of customer experience, Aisling Hassell.

Gumtree Australia is taking the wrappers off its biggest “customer driven rebrand” in ten years, revealing a new look and major changes to website functionality.

Google-owned Nest Labs, the US smart home giant, is launching into Australia, bringing an array of connected home offerings and services into the market as part of its first Asia Pacific country launch - and using iSelect as the conduit.

Ask SumoSalad co-founder and CEO, Luke Baylis, what it means to be innovative, and he’ll tell you it requires a lot of hard work, creativity and the ability to communicate.

UTS robotics professor, Mary-Anne Williams, is urging big brands to consider using ‘social robots’ as part of their strategic marketing mix as companies look to intensify and deepen customer engagement and experience.

Australian hospitality and entertainment group, Solotel, has crowned Dan Lacaze as its first group marketing director, a role that invites him to the executive leadership table.

Yogurt company, Chobani Australia, has sunk its teeth into a Qualtrics experience management platform that the company said will bring together CX insights and staff engagement metrics.

Eventbrite and Facebook have taken the wrappers off a new event discovery and ticket buying facility in Australia, allowing users to buy tickets directly within Facebook, without having to leave the site or app.

The majority of advertising, marketing and media professionals are “uninformed” about the media consumption habits and attitudes of ‘normal’ Australians, according to findings in ThinkTV’s first AdNation 2017 study.

University of South Queensland (USQ) is on a mission to enhance digital engagement with customers across multiple touchpoints in real-time, and boost personalisation interaction across all channels.

US agency, sparks & honey, is using cultural mapping through data and social insight to identify emerging cultural trends, helping brands make important decisions and gain greater insights at the tipping point of their popularity.