Virgin Australia welcomes former NAB brand GM as new marketing director

Michael Nearhos hired for his extensive experience with implementing a range of major brand and marketing initiatives

NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director. 

As reported earlier in CMO, Nearhos recently left NAB after the company dropped the GM of brand experience role - and elevated a number of brand managers to report directly to the CMO -  as part of a reshuggle of its marketing function. It was a realignment of the marketing function aimed at improving the way brand experience is managed.

Nearhos, who worked for NAB for five years, helped reposition the MLA brands through initiatives such as the overarching ‘More than Money’ campaign, NAB AFL Mini Legends and NAB AFL Women’s, plus MLC ‘Let’s Save retirement’ and MLC ‘Life Unchanging’ campaigns.

Nearhos has more than 20 years of experience in senior marketing roles at a range of organisations including NAB, Commonwealth Bank Australia, and Interbrand (London) as well as extensive experience in the airlines and hotel industries.

Michael Nearhos
Michael Nearhos

Virgin Australia group executive brand, marketing and public affairs, Danielle Keighery, said she was delighted to appoint Nearhos to the new role.

“Michael has extensive experience with implementing a range of major brand and marketing initiatives and generating significant results across traditional and digital channels.”

Nearhos said he’s thrilled to join Virgin Australia and looking forward to working with such an iconic brand.

“Virgin Australia is an exciting and innovative brand and I can’t wait to work with the team and continue to deliver great results for the business.”

He starts the role in early September.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well done, team at Larsen. Fantastic story of how to continually invest in customer experience.

Adam Frank

A designer jewellery brand's take on customer relations

Read more

Great piece Katja. It will be fascinating to see how the shift in people's perception of value will affect design, products and services ...

Paul Scott

How to design for a speculative future - Customer Design - CMO Australia

Read more

Google collects as much data as it can about you. It would be foolish to believe Google cares about your privacy. I did cut off Google fr...

Phil Davis

ACCC launches fresh legal challenge against Google's consumer data practices for advertising

Read more

“This new logo has been noticed and it replaces a logo no one really knew existed so I’d say it’s abided by the ‘rule’ of brand equity - ...

Lawrence

Brand Australia misses the mark

Read more

IMHO a logo that needs to be explained really doesn't achieve it's purpose.I admit coming to the debate a little late, but has anyone els...

JV_at_lAttitude_in_Cairns

Brand Australia misses the mark

Read more

Blog Posts

Why marketing technology utilisation is taking on new urgency

Disparate data sources, fragmented technology and a lack of funding has left many brands struggling in the battle for online customer attention amid a global pandemic. Now more than ever, brands need to focus on unlocking the value of their marketing technology.

Suzanne Croxford

Marketing technology partner, Wunderman Thompson Australia

How to design for a speculative future

For a while now, I have been following a fabulous design strategy and research colleague, Tatiana Toutikian, a speculative designer. This is someone specialising in calling out near future phenomena, what the various aspects of our future will be, and how the design we create will support it.

Katja Forbes

Managing director of Designit, Australia and New Zealand

The obvious reason Covidsafe failed to get majority takeup

Online identity is a hot topic as more consumers are waking up to how their data is being used. So what does the marketing industry need to do to avoid a complete loss of public trust, in instances such as the COVID-19 tracing app?

Dan Richardson

Head of data, Verizon Media

Sign in