Virgin Australia welcomes former NAB brand GM as new marketing director

Michael Nearhos hired for his extensive experience with implementing a range of major brand and marketing initiatives

NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director. 

As reported earlier in CMO, Nearhos recently left NAB after the company dropped the GM of brand experience role - and elevated a number of brand managers to report directly to the CMO -  as part of a reshuggle of its marketing function. It was a realignment of the marketing function aimed at improving the way brand experience is managed.

Nearhos, who worked for NAB for five years, helped reposition the MLA brands through initiatives such as the overarching ‘More than Money’ campaign, NAB AFL Mini Legends and NAB AFL Women’s, plus MLC ‘Let’s Save retirement’ and MLC ‘Life Unchanging’ campaigns.

Nearhos has more than 20 years of experience in senior marketing roles at a range of organisations including NAB, Commonwealth Bank Australia, and Interbrand (London) as well as extensive experience in the airlines and hotel industries.

Michael Nearhos
Michael Nearhos

Virgin Australia group executive brand, marketing and public affairs, Danielle Keighery, said she was delighted to appoint Nearhos to the new role.

“Michael has extensive experience with implementing a range of major brand and marketing initiatives and generating significant results across traditional and digital channels.”

Nearhos said he’s thrilled to join Virgin Australia and looking forward to working with such an iconic brand.

“Virgin Australia is an exciting and innovative brand and I can’t wait to work with the team and continue to deliver great results for the business.”

He starts the role in early September.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...

Ryota Miyagi

Why customer trust is more vital to brand survival than it's ever been

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in