NAB's former GM of brand experience, Michael Nearhos, has been named Virgin Australia’s new marketing director.
As reported earlier in CMO, Nearhos recently left NAB after the company dropped the GM of brand experience role - and elevated a number of brand managers to report directly to the CMO - as part of a reshuggle of its marketing function. It was a realignment of the marketing function aimed at improving the way brand experience is managed.
Nearhos, who worked for NAB for five years, helped reposition the MLA brands through initiatives such as the overarching ‘More than Money’ campaign, NAB AFL Mini Legends and NAB AFL Women’s, plus MLC ‘Let’s Save retirement’ and MLC ‘Life Unchanging’ campaigns.
Nearhos has more than 20 years of experience in senior marketing roles at a range of organisations including NAB, Commonwealth Bank Australia, and Interbrand (London) as well as extensive experience in the airlines and hotel industries.
Michael Nearhos
Virgin Australia group executive brand, marketing and public affairs, Danielle Keighery, said she was delighted to appoint Nearhos to the new role.
“Michael has extensive experience with implementing a range of major brand and marketing initiatives and generating significant results across traditional and digital channels.”
Nearhos said he’s thrilled to join Virgin Australia and looking forward to working with such an iconic brand.
“Virgin Australia is an exciting and innovative brand and I can’t wait to work with the team and continue to deliver great results for the business.”
As the ‘Asian century’ becomes ever more prevalent and the Fourth Industrial Revolution gathers speed, marketers are having to surf a tidal wave of creative destruction. The choice is stark: Embrace change, or resign yourself to a Darwinian fate.
Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.
A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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