Appointment

Leadership

Joachim Holte appointed Youi CMO

Joachim Holte has been appointed as the new chief marketing officer at Queensland-based insurer Youi, heading up its award-winning in-house marketing team.

Leadership

AMEX stalwart appointed new CMO of eBay

In a coup for eBay, long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director last year.

Leadership

Baker appointed to MD of Bendigo and Adelaide Bank

​Bendigo and Adelaide Bank’s chief customer officer has been appointed to the position of managing director, effective from early July. Marnie Baker, who will take over from Mike Hirst in the role of MD, has worked across all facets of the Bank since 1989 and led the Bank’s entry into the new payments platform and digital banking.

Leadership

Colette Garnsey appointed to Flight Centre board

​Colette Garnsey OAM, formerly core brand director of Just Group, has been appointed to the Flight Centre Travel Group board of directors as a non-executive director, effective immediately.

Digital Marketing

Facebook ANZ appoints new managing director

Facebook announced that Stephen Scheeler, currently Head of Retail and Automotive at Facebook, is the new Managing Director of Facebook Australia and New Zealand.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

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Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

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Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

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Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

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Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

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Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

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