Ex-Caltex marketing director has been appointed marketing director of ride sharing platform, Ola
Ex-Caltex marketing director, Natasha Daly, has been appointed marketing director of ride sharing platform, Ola.
Daly joins the leadership team at Ola Australia to lead the marketing and brand functions, and will play a crucial role in building a strong business across the country, as the brand looks to expand into other cities over the year.
She brings more than 20 years of global, multi-disciplined experience. In her most recent position with Caltex Australia, Natasha launched ‘The Foodary’. Daly has also been marketing associate director of Procter & Gamble.
Daly said she’s thrilled to join Ola and is looking forward to building a world-class brand and team in Australia.
“Ola is entrepreneurial with a great culture, and I look forward to seeing what magic we can create for customers and driver-partners, as we seek to provide the best rideshare experience possible in the country,” she said.
Ola’s focus is on investing in driver-partners and supporting them with new technology, training and ways to increase earnings. Since launching in Perth in January, the service has received over 15,000 registrations.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
Enterprisetalk
Mark
CMO's top 10 martech stories for the week - 9 June
Great e-commerce article!
Vadim Frost
CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes
Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...
jackson13
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
Ella Hall
The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration
Great Sharing thoughts.It is really helps to define marketing strategies. After all good digital marketing plan leads to brand awareness...
Paul F
Driving digital marketing effectiveness