Ola appoints Natasha Daly as marketing director

​Ex-Caltex marketing director has been appointed marketing director of ride sharing platform, Ola

Ex-Caltex marketing director, Natasha Daly, has been appointed marketing director of ride sharing platform, Ola.

Daly joins the leadership team at Ola Australia to lead the marketing and brand functions, and will play a crucial role in building a strong business across the country, as the brand looks to expand into other cities over the year.

She brings more than 20 years of global, multi-disciplined experience. In her most recent position with Caltex Australia, Natasha launched ‘The Foodary’. Daly has also been marketing associate director of Procter & Gamble.

Daly said she’s thrilled to join Ola and is looking forward to building a world-class brand and team in Australia.

“Ola is entrepreneurial with a great culture, and I look forward to seeing what magic we can create for customers and driver-partners, as we seek to provide the best rideshare experience possible in the country,” she said.

Ola’s focus is on investing in driver-partners and supporting them with new technology, training and ways to increase earnings. Since launching in Perth in January, the service has received over 15,000 registrations.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

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