AMEX stalwart appointed new CMO of eBay

Julie Nestor is CMO of eBay

Julie Nestor, CMO of eBay.
Julie Nestor, CMO of eBay.

Long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director of eBay Australia and New Zealand last year.

Before he was MD, MacKinnon worked as CMO following Steve Brennan’s switch to chief of marketing at Uber. MacKinnon discusses why he is confident eBay’s strong local foothold will weather the Amazon storm.   

Previously American Express’ vice-president of consumer marketing, Nestor has worked for Optus, as well as spending the last 13 years with American Express, where she specialised in designing and running loyalty and rewards programs and was credited with bringing Apple Pay and Samsung Pay to Australia.

MacKinnon said the hire was a strategic move.

“We’re excited to welcome Julie to eBay,” he said.

“Julie brings a wealth of experience in consumer marketing, loyalty, payments and in partnering with Australian retailers.”

In her previous roles at American Express, Nestor was responsible for major projects including leading digital capability development, spearheading the company’s move to bring digital wallets to Australia, designing card loyalty programs and delivering brand and experience through customer communications and performance marketing.

Nestor is looking forward to a new challenge.

“My role at American Express has given me an understanding of data, online and what merchants need to grow their sales,” she said.

“Retail, especially online, is in an extremely dynamic period and I’m looking forward to working closely with the eBay leadership team to help 40,000 Australian retailers to grow their businesses."

MacKinnon said there’s never been a more exciting time in Australian retail for businesses and consumers alike.

“Under Julie’s leadership, we can expect to see eBay.com.au continue to grow and innovate,” he said.

The appointment follows eBay’s local brand and communications chief, Tracy Hall, joining GoDaddy as its marketing director for Australia and New Zealand in January.

eBay teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas last year.

Under the partnership, consumers can search eBay’s catalogue of 60 million listings by prefacing their request to Google Home or a compatible Android smartphone with ‘Ask eBay’ or ‘Talk to eBay’.  The online marketplace claimed it’s one of the first brands to take advantage of multi-surface switching capability, meaning users can carry a voice conversation on Google Assistant over to their phone and complete a purchase.

It also launched a ‘What’s it worth’ function, which gives shoppers the ability to ask what something is worth on eBay.The capabilities take advantage of Google's artificial intelligence (AI) powered voice assistant. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

The trouble with Scotty from Marketing

As a Marketer, the ‘Scotty from Marketing’ meme troubles me.

Natalie Robinson

Director of marketing and communications, Melbourne Polytechnic

How do we break out of our marketing echo chambers?

Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.

Steve O'Farrell

Managing Partner, The Royals

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...

Nickwood

Instagram loses the like in Australia; industry reacts positively

Read more

I tried www.analisa.io to see my Instagram Insight

Dina Rahmawati

7 marketing technology predictions for 2016

Read more

The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...

LYF Solutions

The trouble with Scotty from Marketing - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in