AMEX stalwart appointed new CMO of eBay

Julie Nestor is CMO of eBay

Julie Nestor, CMO of eBay.
Julie Nestor, CMO of eBay.

Long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director of eBay Australia and New Zealand last year.

Before he was MD, MacKinnon worked as CMO following Steve Brennan’s switch to chief of marketing at Uber. MacKinnon discusses why he is confident eBay’s strong local foothold will weather the Amazon storm.   

Previously American Express’ vice-president of consumer marketing, Nestor has worked for Optus, as well as spending the last 13 years with American Express, where she specialised in designing and running loyalty and rewards programs and was credited with bringing Apple Pay and Samsung Pay to Australia.

MacKinnon said the hire was a strategic move.

“We’re excited to welcome Julie to eBay,” he said.

“Julie brings a wealth of experience in consumer marketing, loyalty, payments and in partnering with Australian retailers.”

In her previous roles at American Express, Nestor was responsible for major projects including leading digital capability development, spearheading the company’s move to bring digital wallets to Australia, designing card loyalty programs and delivering brand and experience through customer communications and performance marketing.

Nestor is looking forward to a new challenge.

“My role at American Express has given me an understanding of data, online and what merchants need to grow their sales,” she said.

“Retail, especially online, is in an extremely dynamic period and I’m looking forward to working closely with the eBay leadership team to help 40,000 Australian retailers to grow their businesses."

MacKinnon said there’s never been a more exciting time in Australian retail for businesses and consumers alike.

“Under Julie’s leadership, we can expect to see eBay.com.au continue to grow and innovate,” he said.

The appointment follows eBay’s local brand and communications chief, Tracy Hall, joining GoDaddy as its marketing director for Australia and New Zealand in January.

eBay teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas last year.

Under the partnership, consumers can search eBay’s catalogue of 60 million listings by prefacing their request to Google Home or a compatible Android smartphone with ‘Ask eBay’ or ‘Talk to eBay’.  The online marketplace claimed it’s one of the first brands to take advantage of multi-surface switching capability, meaning users can carry a voice conversation on Google Assistant over to their phone and complete a purchase.

It also launched a ‘What’s it worth’ function, which gives shoppers the ability to ask what something is worth on eBay.The capabilities take advantage of Google's artificial intelligence (AI) powered voice assistant. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How can organisations debias their decisions?

​People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.

Dr Karen Morley

Author, commentator

Is your marketing team adapting quickly enough to the COVID-19 crisis?

The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.

Teresa Sperti

Founder, Arktic Fox

Why COVID-19 makes it more important than ever to move at the speed of the consumer

There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.

Emma Macey

General manager, SuperNova Media

Great article. Well said!Https://www.virtualtradesho...Virtual conference

Curtis Okeefe

Can virtual events fill the digital conference gap?

Read more

Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.

Jill Kim

Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch

Read more

We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...

Chaitanya Nandigam

CMO interview: Charting a new customer course at a NFP fintech

Read more

Extremely insightful and well written. Thanks for the great article!

Nicole Brodie Nahum

Why COVID-19 makes it more important than ever to move at the speed of the consumer

Read more

Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...

Aniket Singh

Can blockchain deliver on its big advertising promises?

Read more

Latest Podcast

More podcasts

Sign in