AMEX stalwart appointed new CMO of eBay

Julie Nestor is CMO of eBay

Julie Nestor, CMO of eBay.
Julie Nestor, CMO of eBay.

Long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director of eBay Australia and New Zealand last year.

Before he was MD, MacKinnon worked as CMO following Steve Brennan’s switch to chief of marketing at Uber. MacKinnon discusses why he is confident eBay’s strong local foothold will weather the Amazon storm.   

Previously American Express’ vice-president of consumer marketing, Nestor has worked for Optus, as well as spending the last 13 years with American Express, where she specialised in designing and running loyalty and rewards programs and was credited with bringing Apple Pay and Samsung Pay to Australia.

MacKinnon said the hire was a strategic move.

“We’re excited to welcome Julie to eBay,” he said.

“Julie brings a wealth of experience in consumer marketing, loyalty, payments and in partnering with Australian retailers.”

In her previous roles at American Express, Nestor was responsible for major projects including leading digital capability development, spearheading the company’s move to bring digital wallets to Australia, designing card loyalty programs and delivering brand and experience through customer communications and performance marketing.

Nestor is looking forward to a new challenge.

“My role at American Express has given me an understanding of data, online and what merchants need to grow their sales,” she said.

“Retail, especially online, is in an extremely dynamic period and I’m looking forward to working closely with the eBay leadership team to help 40,000 Australian retailers to grow their businesses."

MacKinnon said there’s never been a more exciting time in Australian retail for businesses and consumers alike.

“Under Julie’s leadership, we can expect to see eBay.com.au continue to grow and innovate,” he said.

The appointment follows eBay’s local brand and communications chief, Tracy Hall, joining GoDaddy as its marketing director for Australia and New Zealand in January.

eBay teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas last year.

Under the partnership, consumers can search eBay’s catalogue of 60 million listings by prefacing their request to Google Home or a compatible Android smartphone with ‘Ask eBay’ or ‘Talk to eBay’.  The online marketplace claimed it’s one of the first brands to take advantage of multi-surface switching capability, meaning users can carry a voice conversation on Google Assistant over to their phone and complete a purchase.

It also launched a ‘What’s it worth’ function, which gives shoppers the ability to ask what something is worth on eBay.The capabilities take advantage of Google's artificial intelligence (AI) powered voice assistant. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Hi,When online retailers establish their multi channel strategy and they are using or will to use live chatbot to support their customers...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Thanks for nice information regarding Account-based Marketing. PRO IT MELBOURNE is best SEO Agency in Melbourne have a team of profession...

PRO IT MELBOURNE

Cultivating engaging content in Account-based Marketing (ABM)

Read more

The best part: optimizing your site for SEO enables you to generate high traffic, and hence free B2B lead generation. This is done throug...

Sergiu Alexei

The top 6 content challenges facing B2B firms

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in