GoDaddy recruits eBay marketer for top A/NZ job

Domain name register provider appoints new marketing director for Australia and New Zealand to accelerate its global marketing ambitions

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

Tracy Hall has spent the last four-and-a-half years as head of brand and communications at eBay and counts an 11 per cent increase in top-of-mind awareness of the brand among her achievements during that time. Prior to this, she was a senior brand and communications manager at Virgin Mobile Australia for five years, rising up from broadband acquisition manager.

As the top marketer for GoDaddy locally, a newly created role, she’s charged with raising the domain name register provider’s profile with local small business and entrepreneurs, expanding upon global marketing efforts and putting an emphasis on customer lifecycle in her strategy.

Tracy Hall
Tracy Hall


GoDaddy vice-president and management director for A/NZ, Tara Commerford, noted 60 per cent of Australia’s 2 million small businesses still don’t have a website.

“We are delighted to have Tracy join our growing team, bringing her deep experience delivering integrated marketing strategies to help encourage Australians to pursue their passions online,” she said.

Hall said she was excited to be joining a team focused on small businesses, “the powerhouse of the economy”.

“There is incredible opportunity for GoDaddy to help fuel their passions and success by providing them with the tools they need to thrive,” she said.

Having a GoDaddy marketing director on-the-ground in Australia helps the brand better understand local customer needs in-depth, Hall told CMO

"So we are best placed to promote products and services that our customers need, and communicate those benefits," she said. "We have a dedicated marketing team across the APAC region focused on brand and performance marketing with a wider centralised channel marketing group supporting all of GoDaddy’s markets around the world."

A key pillar of the group's marketing strategy is ensuring campaigns are localised and address the needs of each respective market.

"The second pillar is the integrated aspect of our campaigns, ensuring visibility and clarity in communications across channels and media," Hall said. "Our key focus is bringing a message of simplicity and ease to help entrepreneurs and small businesses get their ideas online and grow their ventures by building a powerful digital presence."  

EBay declined to comment on Hall's departure or her direct replacement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in