GoDaddy recruits eBay marketer for top A/NZ job

Domain name register provider appoints new marketing director for Australia and New Zealand to accelerate its global marketing ambitions

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

Tracy Hall has spent the last four-and-a-half years as head of brand and communications at eBay and counts an 11 per cent increase in top-of-mind awareness of the brand among her achievements during that time. Prior to this, she was a senior brand and communications manager at Virgin Mobile Australia for five years, rising up from broadband acquisition manager.

As the top marketer for GoDaddy locally, a newly created role, she’s charged with raising the domain name register provider’s profile with local small business and entrepreneurs, expanding upon global marketing efforts and putting an emphasis on customer lifecycle in her strategy.

Tracy Hall
Tracy Hall


GoDaddy vice-president and management director for A/NZ, Tara Commerford, noted 60 per cent of Australia’s 2 million small businesses still don’t have a website.

“We are delighted to have Tracy join our growing team, bringing her deep experience delivering integrated marketing strategies to help encourage Australians to pursue their passions online,” she said.

Hall said she was excited to be joining a team focused on small businesses, “the powerhouse of the economy”.

“There is incredible opportunity for GoDaddy to help fuel their passions and success by providing them with the tools they need to thrive,” she said.

Having a GoDaddy marketing director on-the-ground in Australia helps the brand better understand local customer needs in-depth, Hall told CMO

"So we are best placed to promote products and services that our customers need, and communicate those benefits," she said. "We have a dedicated marketing team across the APAC region focused on brand and performance marketing with a wider centralised channel marketing group supporting all of GoDaddy’s markets around the world."

A key pillar of the group's marketing strategy is ensuring campaigns are localised and address the needs of each respective market.

"The second pillar is the integrated aspect of our campaigns, ensuring visibility and clarity in communications across channels and media," Hall said. "Our key focus is bringing a message of simplicity and ease to help entrepreneurs and small businesses get their ideas online and grow their ventures by building a powerful digital presence."  

EBay declined to comment on Hall's departure or her direct replacement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in