GoDaddy recruits eBay marketer for top A/NZ job

Domain name register provider appoints new marketing director for Australia and New Zealand to accelerate its global marketing ambitions

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

Tracy Hall has spent the last four-and-a-half years as head of brand and communications at eBay and counts an 11 per cent increase in top-of-mind awareness of the brand among her achievements during that time. Prior to this, she was a senior brand and communications manager at Virgin Mobile Australia for five years, rising up from broadband acquisition manager.

As the top marketer for GoDaddy locally, a newly created role, she’s charged with raising the domain name register provider’s profile with local small business and entrepreneurs, expanding upon global marketing efforts and putting an emphasis on customer lifecycle in her strategy.

Tracy Hall
Tracy Hall


GoDaddy vice-president and management director for A/NZ, Tara Commerford, noted 60 per cent of Australia’s 2 million small businesses still don’t have a website.

“We are delighted to have Tracy join our growing team, bringing her deep experience delivering integrated marketing strategies to help encourage Australians to pursue their passions online,” she said.

Hall said she was excited to be joining a team focused on small businesses, “the powerhouse of the economy”.

“There is incredible opportunity for GoDaddy to help fuel their passions and success by providing them with the tools they need to thrive,” she said.

Having a GoDaddy marketing director on-the-ground in Australia helps the brand better understand local customer needs in-depth, Hall told CMO

"So we are best placed to promote products and services that our customers need, and communicate those benefits," she said. "We have a dedicated marketing team across the APAC region focused on brand and performance marketing with a wider centralised channel marketing group supporting all of GoDaddy’s markets around the world."

A key pillar of the group's marketing strategy is ensuring campaigns are localised and address the needs of each respective market.

"The second pillar is the integrated aspect of our campaigns, ensuring visibility and clarity in communications across channels and media," Hall said. "Our key focus is bringing a message of simplicity and ease to help entrepreneurs and small businesses get their ideas online and grow their ventures by building a powerful digital presence."  

EBay declined to comment on Hall's departure or her direct replacement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

Read more

Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...

Anderw Hagel

What Richard Branson has to say about experience delivery, leadership and disruption

Read more

Latest Podcast

More podcasts

Sign in