GoDaddy recruits eBay marketer for top A/NZ job

Domain name register provider appoints new marketing director for Australia and New Zealand to accelerate its global marketing ambitions

eBay’s local brand and communications chief has joined GoDaddy as its marketing director for Australia and New Zealand with a remit to expand upon the domain name register’s global marketing ambitions.

Tracy Hall has spent the last four-and-a-half years as head of brand and communications at eBay and counts an 11 per cent increase in top-of-mind awareness of the brand among her achievements during that time. Prior to this, she was a senior brand and communications manager at Virgin Mobile Australia for five years, rising up from broadband acquisition manager.

As the top marketer for GoDaddy locally, a newly created role, she’s charged with raising the domain name register provider’s profile with local small business and entrepreneurs, expanding upon global marketing efforts and putting an emphasis on customer lifecycle in her strategy.

Tracy Hall
Tracy Hall


GoDaddy vice-president and management director for A/NZ, Tara Commerford, noted 60 per cent of Australia’s 2 million small businesses still don’t have a website.

“We are delighted to have Tracy join our growing team, bringing her deep experience delivering integrated marketing strategies to help encourage Australians to pursue their passions online,” she said.

Hall said she was excited to be joining a team focused on small businesses, “the powerhouse of the economy”.

“There is incredible opportunity for GoDaddy to help fuel their passions and success by providing them with the tools they need to thrive,” she said.

Having a GoDaddy marketing director on-the-ground in Australia helps the brand better understand local customer needs in-depth, Hall told CMO

"So we are best placed to promote products and services that our customers need, and communicate those benefits," she said. "We have a dedicated marketing team across the APAC region focused on brand and performance marketing with a wider centralised channel marketing group supporting all of GoDaddy’s markets around the world."

A key pillar of the group's marketing strategy is ensuring campaigns are localised and address the needs of each respective market.

"The second pillar is the integrated aspect of our campaigns, ensuring visibility and clarity in communications across channels and media," Hall said. "Our key focus is bringing a message of simplicity and ease to help entrepreneurs and small businesses get their ideas online and grow their ventures by building a powerful digital presence."  

EBay declined to comment on Hall's departure or her direct replacement.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey WhatsApp chatbots need to be added to a business’ tool belt to engage with the always-on customers. Easy to build in literally 5 step...

Unnit Dedhia

How chatbot marketing brought a supernatural exhibition to digital life

Read more

We’re seeing an increase in customer loyalty after businesses began implementing Live Chat. Here’s your one-stop guide on Live Chat suppo...

Fiza Syed

Customer loyalty in the time of COVID-19

Read more

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

Sign in