New marketing and digital recruits for IAG, Australian Sports Commission

Insurance giant and sporting body start the year by bringing on new senior digital and marketing leaders

IAG and the Australian Sports Commission (ASC) have both started the year with fresh senior digital and marketing hires.

IAG CMO, Brent Smart, confirmed that the insurance giant has brought on former Pandora marketing director, Sally Kiernan, as marketing director for NRMA Insurance. CMO understands she is not a direct replacement for former IAG consumer marketing leader, Jane Merrick, who left the organisation in September last year after a restructure of the wider marketing function, but rather part of the new-look centralised marketing team being created by Smart.

Kiernan was group marketing director of Pandora A/NZ for one year and up until the music streaming service closed its local operations on 31 July 2017. Prior to this, she was marketing director at Presto.

Kiernan’s resume also includes stints as head of sales and marketing and senior marketing manager at Ubank (owned by NAB), along with emerging media and video manager at Vodafone Hutchison Australia.

“Sally is a respected, strategic and passionate marketer with impressive experience across a diverse range of categories,” Smart said in a statement to CMO. “There are exciting things ahead for NRMA Insurance and we are thrilled to have Sally on-board to take the brand’s marketing efforts into the future.”

The appointment comes just weeks after NRMA launched its Christmas brand campaign, the first work undertaken in partnership with fresh creative agency, The Monkeys. The two-minute film took its direction from the infamous John Lewis Christmas ad campaigns and followed the story of grandparents who embark on a safe journey to reach their granddaughter, Indy, in time for Christmas Day.

The Australian Sports Commission has also welcomed a new recruit to its marketing ranks this week. Wing Cheung joins the organisation as digital strategy and insights deputy general manager, reporting into recently installed marketing chief, Louise Eyres.

Cheung has 18 years’ experience in marketing and digital fields, and is being tasked with raising the level of digital maturity within the ASC and across the sports sector, Eyres said.

Prior to joining the ASC, Cheung was co-founder and head of strategy and partnerships for Ignition Immersive, a virtual reality film production house. Previous roles include head of customer insight and strategy at ANZ Bank, head of direct channel marketing  and senior manager of digital strategy for consumer marketing at NAB, and manager of client services at AC Nielsen.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

The rise and rise of voice search

In 1982, an AT&T employee by the name of Plotzke predicted the rise of voice: “In fact, it has been predicted that, by 1990, well over half the communications dollars spent by businesses will be for products and services that include voice technologies.

Michael Jenkins

Founder and director, Shout agency

Is design thinking the answer for the next generation of marketing?

The speed and pace of change will never be slower than we’re experiencing today. So in this era of unprecedented change, how can brands meet soaring consumer expectations, stay relevant and deliver differentiated and connected experiences?

Merryn Olifent

Senior consultant, G2 Innovation

Why it’s time to ditch the 4Ps and embrace the 4Cs of modern marketing purpose

There is a very simple and fascinating experiment you can conduct in your own organisation: Ask 10 of your colleagues to define ‘marketing’. I can guarantee 10 widely varying definitions.

Ric Navarro

Global director of marketing and communications, Norman, Disney & Young

When they say they had to much focus on traditional media, this is code for very bad creative, and very bad category strategy, Clearly th...

Rob

iSelect outlines new approach to arrest ineffective marketing as its reports full-year results

Read more

play barbie games https://www.barbi-igre.net/

Karlo Bozak

Rethinking gamification in marketing

Read more

There are lots of software tools available online that can do what you are asking about and also trace the location of a cell phone and e...

Curtis Bacchus

CMO's top 10 martech stories for the week - 9 August 2018

Read more

Love the counter intuitive StubHub example!

Rishi Rawat

Yale University says you’re missing this marketing advantage

Read more

atch Every NFL game live streaming in HD TV go here >>>>fwcrussiatv .blogspot

Ethel Parkinson

Latest Hays jobs report show widespread gaps in marketing and digital skills

Read more

Latest Podcast

More podcasts

Sign in