New marketing and digital recruits for IAG, Australian Sports Commission

Insurance giant and sporting body start the year by bringing on new senior digital and marketing leaders

IAG and the Australian Sports Commission (ASC) have both started the year with fresh senior digital and marketing hires.

IAG CMO, Brent Smart, confirmed that the insurance giant has brought on former Pandora marketing director, Sally Kiernan, as marketing director for NRMA Insurance. CMO understands she is not a direct replacement for former IAG consumer marketing leader, Jane Merrick, who left the organisation in September last year after a restructure of the wider marketing function, but rather part of the new-look centralised marketing team being created by Smart.

Kiernan was group marketing director of Pandora A/NZ for one year and up until the music streaming service closed its local operations on 31 July 2017. Prior to this, she was marketing director at Presto.

Kiernan’s resume also includes stints as head of sales and marketing and senior marketing manager at Ubank (owned by NAB), along with emerging media and video manager at Vodafone Hutchison Australia.

“Sally is a respected, strategic and passionate marketer with impressive experience across a diverse range of categories,” Smart said in a statement to CMO. “There are exciting things ahead for NRMA Insurance and we are thrilled to have Sally on-board to take the brand’s marketing efforts into the future.”

The appointment comes just weeks after NRMA launched its Christmas brand campaign, the first work undertaken in partnership with fresh creative agency, The Monkeys. The two-minute film took its direction from the infamous John Lewis Christmas ad campaigns and followed the story of grandparents who embark on a safe journey to reach their granddaughter, Indy, in time for Christmas Day.

The Australian Sports Commission has also welcomed a new recruit to its marketing ranks this week. Wing Cheung joins the organisation as digital strategy and insights deputy general manager, reporting into recently installed marketing chief, Louise Eyres.

Cheung has 18 years’ experience in marketing and digital fields, and is being tasked with raising the level of digital maturity within the ASC and across the sports sector, Eyres said.

Prior to joining the ASC, Cheung was co-founder and head of strategy and partnerships for Ignition Immersive, a virtual reality film production house. Previous roles include head of customer insight and strategy at ANZ Bank, head of direct channel marketing  and senior manager of digital strategy for consumer marketing at NAB, and manager of client services at AC Nielsen.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandateWe currently have Available FOB Rotterdam/Houston for JP54,D2, D6, JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

JP 54, D2, and D6 EN590,JET A1 AVAILABLE ON FOB DIP AND TEST IN SELLER TANKWe Can supply Aviation Kerosene,Jet fuel (JP 54-A1,5), Diesel ...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...

Bagen Andrea

What this millennial marketer is doing to shake up conveyancing

Read more

Blog Posts

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Why marketing and UX teams must join IT on cyber security

For far too long, cyber security has been considered the sole domain and concern of the IT department, with other departments including marketing, UX and design, firmly entrenched in the belief it is not their concern. The reality could not be further from the truth. In fact, this view is dangerous as it could lead to irreparable brand damage and a lack of trust in consumer behaviour.

Nicki Doble

CIO, Cover-More Group

Sign in