eBay launches AI-powered purchasing for Google Home

Online retailer partners with Google to allow Australian consumers to purchase gifts using voice assistant

Visual of the multi-surface switching capability being used by eBay to allow consumers to purchase via Google's virtual assistant
Visual of the multi-surface switching capability being used by eBay to allow consumers to purchase via Google's virtual assistant

EBay has teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas.

Under the new partnership, which officially launched on 29 November, consumers can search eBay’s catalogue of 60 million listings by prefacing their request to Google Home or a compatible Android smartphone with ‘Ask eBay’ or ‘Talk to eBay’.  The online marketplace claimed it’s one of the first brands to take advantage of multi-surface switching capability, meaning users can carry a voice conversation on Google Assistant over to their phone and complete a purchase.

It’s also launched a new ‘What’s it worth’ function, which gives shoppers the ability to ask what something is worth on eBay.The capabilities take advantage of Google's artificial intelligence (AI) powered voice assistant.

EBay managing director of A/NZ markets, Tim MacKinnon, said the intention was to make shopping as straightforward as having a conversation.

“EBay has a long history of being the first to market with new innovations here in Australia, and our latest collaboration with Google is no exception,” he said. “EBay built this technology from the ground up and it’s the perfect example of how artificial intelligence is helping to make a truly personalised shopping experience.”

According to MacKinnon, multi-switching was made possible through the accumulation of unstructured data around Australian shopping.

“We are looking at the future of retail here, and we are excited to be at the early stages of this new commerce frontier,” he said.

MacKinnon also noted 80 of Australia’s 100 largest retailers are now represented on eBay, including Myer and Woolworths.

“This partnership expands our technological capabilities to provide even greater access for consumers,” he added.

Google launched its voice-powered Home speaker in Australia in July this year, nine months after its debut in the US. Among the list of compatible apps and products for the unit are Google Chromecast, the brand’s wireless video streaming dongle; Philips’ Hue smarthome offering; Wiz LED and Osram smartlight bulbs; Samsung’s SmartThings Hub; Hive thermostats; and appliances such as GE’s washing machine.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...

Ecomsolver Private Limited

Want to master digital transformation? Stop thinking about your own problems

Read more

Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...

Lilly Lawrence

How a customer-led digital transformation has helped this CMO generate $6m in incremental business

Read more

If a business games me happy than there is a higher chance I will go to them.

Martinez

The Iconic: becoming customer-focussed transformed our business

Read more

That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...

Natasha Kvitka

Using artificial intelligence to surprise your customers

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Latest Podcast

More podcasts

Sign in