A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Leadership
Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.
Digital Marketing
CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.
Social Media
Coles has boosted its offering on eBay Plus, the online marketplace's paid member program, with a permanent discount on supermarket purchases and other shopping deals available through the platform.
Leadership
EBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.
Digital Marketing
eBay Australia has embraced an omnichannel approach to reaching its buyers by launching its first Australian paper catalogue. There will also be a digital shoppable version of the catalogue online from next week.
Leadership
It’s been six months since Julie Nestor joined eBay Australia as chief marketing officer, and one of her initial priorities has been launching the online marketplace’s first loyalty program.
Leadership
In a coup for eBay, long-time AMEX innovator, Julie Nestor, has been appointed to CMO of eBay, replacing Tim MacKinnon, who was promoted to managing director last year.
Digital Marketing
EBay has teamed up with Google’s AI-powered virtual assistant to allow Australian consumers to buy directly from their Google Home and Android smartphone in time for Christmas.
Leadership
Competition in the online retail space is a good thing and will drive innovation, but there’s no need to be afraid Amazon is coming to Australia, according to eBay Australia’s CMO, Tim MacKinnon.
Digital Marketing
The impending arrival of Amazon on Australian shores has left many brands and retailers scrambling to implement a response. And it’s the way in which Amazon will serve the market that arguably offers the biggest industry shake-up and reshape how consumers access products and services for brands and retailers alike.
Digital Marketing
All the latest martech and adtech related news from Data61, Leadpages, SalesPredict, eBay, CenturyLink, Google, Rakuten, Tapa, Conversion Logic, Teradata, Zendesk and MaritzCX.
Digital Marketing
Zeta Interactive, the US-based email marketing player founded by ex-Apple CEO, John Sculley, is looking to take on marketing cloud giants such as Apple, Oracle and Salesforce after picking up the customer relationship management division of eBay Enterprise.
Digital Marketing
EBay has reached a deal to sell its enterprise unit, a division focused on building and running online shopping sites for bricks-and-mortar retailers, for less than half than it paid four years ago.
Digital Marketing
There are many ways you can expose products to the relevant customer without it being creepy, according to Ebay’s head of customer engagement, Harvey Sanchez.
Digital Marketing
Woolworths and eBay announced a delivery pickup service for customers to collect their online eBay purchases at their local supermarket.
Digital Marketing
In 2002 Amazon’s CEO, Jeff Bezos, issued an edict that all teams in his company were to expose their data and functionality through service interfaces. The edict gave rise to the creation of a service-oriented architecture within Amazon, with all interactions managed through application programming interfaces (APIs).
Digital Marketing
While many Australians know eBay as an ecommerce powerhouse, fewer know that the company also supplies the technology powering many other online retail experiences – and increasingly, a number of offline experiences as well.
Social Media
A stronger set of features, possibly including payments, might be coming to Facebook's messaging properties now that former PayPal president David Marcus has come to work for the social network.
Digital Marketing
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
Social Media
Google buys Waze. Yahoo buys Tumblr. Facebook buys Instagram.
Trying to make sense of the estimated 100 terabytes of new data received every day to meet changing customer expectations and keep a competitive edge has led eBay to start using big data platforms.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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JSafra Bank
Google+ and Blogger cozy up with new comment system
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021