Stories by Vanessa Mitchell

All the latest martech and adtech news this week from Verint, RollWorks, Adform, Animoca Brands, Google, AudienceX, LiveRamp, Gooroo, Lexer, and more.

At a time of an ever demanding consumer and more data than we know what to do with, just 17 per cent of global marketers have been extremely successful at delivering highly relevant customer experiences, a report released today said.

​Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.

​It seems, when it comes to Australian brand reputation, New Zealand is doing it better.

​It is hoped the creation of a data-generated virtual candidate might change the political conversation leading up to the election.

The need for cross-media measurement is the standout recommendation from the upcoming IAB Future of Measurement report, due out later this month. But getting there will require cooperation and starting small.

​In a move that demonstrates the growing important of martech not just for the marketing function, but at an infrastructure level across organisations, WPP ​AUNZ recently hired its first chief of marketing technology​ – a role sure to become more vital as businesses look to technology to create brand experiences.

​In an effort to get ahead of consumer behaviour, Starcom is undertaking an Australian-first ethnographic study into the connected home of the future.

All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.

Opinion is divided over the news of Amazon launching its advertising services in Australia, with some saying it will make little impact, and others saying that Amazon will not only take a large place in the sales funnel, they will be the entire funnel.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.

​T2 has enjoyed amazing growth since its first store opened in Melbourne in 1996. Now in seven countries, with multiple ecommerce sites, T2 needed to evaluate its ongoing ecommerce strategy, particularly around organic traffic and SEO.

​Former REA marketer and current IAB board member, Elizabeth Minogue, has been appointed chief revenue officer (Australia) of flexigroup, and will be responsible for overseeing the next phase of sales growth in Australia.

​Following the release of its augmented reality (AR) pizza ordering offering late in 2018, Domino’s Pizza is again demonstrating investment in customer service technology by adding the ability to track orders via Google Assistant.

Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and road trips.