Stories by Vanessa Mitchell

Desygner has a new CMO.

Woolworths is Australia’s Most Valuable Brand, according to a new report. According to the Brand Finance Global 500, Woolworth’s brand grew 5 per cent over the last year and is valued at $11.8 billion.

Nova Entertainment recently built a pop culture, news and entertainment platform, Goat, to appeal to the demands of an increasingly mobile-first youth. The platform was built using digital experience platform, WP Engine to ensure it was fast, user friendly, appealed to young people and took a mobile only approach.

Amazon has launched its own delivery service to speed up deliveries, called Amazon Flex.

Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.

As a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad.

Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

86 400 is using technology to scan 200 data points on electricity bills to offer customers a better deal.

Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's ever-tighter stranglehold on advertising.

Think of apple juice and you usually think of the sweetened juice made from a concentrate, so sugary it makes you wince. Once tried, this type of juice tends to ruin apple juice for people for life.

TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, Intrepid has appointed Louise Laing as the general manager of marketing.

New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.

​Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.