Stories by Vanessa Mitchell

​Former Officeworks and Myer marketer, Karl Winther, has been appointed as the first CMO of Australia Post.

​Former McDonald’s and Oporto marketer, Bronwyn Powell, has been appointed director of marketing at Mars Food Australia to ‘drive change’.

​MediaMath, Google, Adobe, and Adform have been named leaders in Gartner’s latest Magic Quadrant for Adtech report, with The Trade Desk and Amobee as challengers.

​BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen Linders, says the retailer is starting to see some green shoots.

Myer is resurrecting its ‘My Store’ campaign once again in an attempt to turn around its fortunes. The new follows the beleaguered retailer's near $500 million loss in the year to June 2018, leading to the plan to stop discounting by getting rid of clearance floors by mid-2019, reduce floor space, and focus on exclusive brands.

​Gai Le Roy has been appointed CEO of Interactive Advertising Bureau (IAB) Australia today, following her four-month role as interim CEO, and immediately launched a new Industry Charter.

Framing products around virtuousness can help businesses market to those with a busy mindset, according to new research.

Artificial intelligence (AI) is cementing its place in digital commerce, with a recent Gartner survey finding 70 per cent of digital commerce organisations report that their AI projects are very or extremely successful.

All the latest martech and adtech news this week from LiveRamp, Braze, Kapost, Reltio, OneTrust, Sizmek, Lithium, Spredfast, Catalog, Shopple and Verint.

​Coca-Cola Amatil is making good its promise to transform the enterprise for the digital era, by increasing its stake in startups with an investment in TabSquare. It announced it has taken a minority stake in the Singapore-based restaurant tech startup via its corporate venturing platform, Amatil X.

ahm has launched a new brand platform anchored in simplicity that it says is more just a marketing campaign, it's an entire brand permeation.

​The role of brand is more important and valuable than ever and is key to accelerating growth, particularly when an overall sense of trust is in steep decline.

For Open Colleges, personalisation has made a big difference. In fact, the online education organisation has seen a 42 per cent increase in conversion rates after A/B testing and optimising its normal welcome journey.

When Jenny Williams, CMO of Compare the Market (CTM), says she’s pushing ‘Simplesness’ throughout the entire business, it’s hard not to conjure images of meerkats popping their heads up throughout the insurance comparison business.

Leading brands are personalising well, but most organisations have a way to go before their personalisation is at the level the modern consumer now expects.