Stories by Vanessa Mitchell

All the latest martech and adtech news this week from Apple, Brightcove, Brandwatch, HubSpot, OpenSparkz, Tableau, InVision, and Insightly.

​Following ​Facebook’s response ​to the ACCC’s ​recommendations around digital platforms​, Google has agreed it does not believe an algorithm regulator would lead to higher quality search results or promote journalism.

Unless you are a millennial or a Gen Z, it’s unlikely you would have heard of the latest You Tube fad to go mainstream and be grabbed with both hands by marketers. And yet, if you watched the superbowl ads, and pondered the reasoning behind Zoe Kravitz whispering into different microphones while tapping a beer bottle, then you have, in fact, been exposed to ASMR.

Sports marketer, Blair Crouch, has been appointed to MKTG, a global business within Dentsu Aegis Network (DAN), as part of the executive team.

​Adam Ballesty, the director of marketing at Foxtel - Sports, has quit after only six months in the role.

Facebook has disputed the ACCC’s recommendation that independent algorithm regulation will in any way be an effective response to the current challenges being faced by traditional news media models.

​The future of customer experience (CX) is about personalised, seamless, zero-friction experiences, however most companies are far from this goal because their operational structure is product-focussed rather than customer-focussed.

Foxtel and Mindshare are taking customer experience to the next level for cricket fans using AI. ‘Monty’, a machine learning (ML) model, has been spotting when and how wickets would fall in live games, in real time, and alerting fans before it happens.

​A new product has been launched into the Australian market aiming to enable marketers to do more in house.

All the latest martech and adtech news this week from Taboola, Hyp3r, IBM, Adelphic, DataSine, Talend, HYP3R, Domo, WorldStack, Aprimo, LiveTiles and more.

The old four 'Ps' of marketing - product, price, promotion and place - are no longer relevant to tech-driven marketing, says CMO and senior vice-president of Pitney Bowes, Bill Borrelle.

​Former Miele marketing director for Italy, Michele Laghezza, has been appointed marketing director for the manufacturer of domestic appliances in Australia and New Zealand.

Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.

Workplaces of the future will be about upskilling and investing in existing talent, rather than poaching and recycling, said General Assembly's president and COO, Scott Kirkpatrick, on a visit to Sydney this week.

In yet another sign of how marketing roles continue to develop in the face of rapid technological change, WPP AUNZ has appointed digital transformation specialist, Adam Good, to the newly created role of executive director of marketing technology.