Stories by Vanessa Mitchell

Digital Marketing

Puma launches AI athlete

Puma and M&C Saatchi have joined forces on an artificial intelligence (AI) athlete using machine learning to assess people’s movements.

Digital Marketing

Loyalty programs respond to ACCC draft report

Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the sharing of consumer data without consumer knowledge.

Leadership

Asus appoints head of marketing

​Asus has appointed a new head of marketing. Former head of marketing at Hills, Farzeen Quadir-Hegde, has taken on the role for the systems business group.

CMO50 2019 Ones to watch: Malini Sietaram

To a lot of Finder’s potential customers, Finder was a nice little soundbite, and nothing more. Its challenge was to turn awareness into usage. To tackle this head on, marketing came up with the campaign “Be a Finder”.

CMO50 2019 #17: Tamara Howe

Kellogg’s Corn Flakes, Rice Bubbles and Just Right have been family favourites for decades, yet their relevance was waning. Added to that, their smaller market shares made it difficult to support these brands with dedicated brand building, due to lack of scale.

CMO50 2019 #22: Ryan Gracie

​If marketers want to get their CEOs on side, then don’t preach soft metrics, instead present hard data, says CMO of Catch Group, Ryan Gracie.

CMO50 2019 #14: Allan Collins

Ensuring every team member within the marketing department has everything they need to be doing their best, most powerful work is critical, A/NZ CMO of Domino’s Pizza, says.

​CMO50 2019 #12: Fiona Docherty

Converting interest into record student numbers is making a demonstrable impact on UNSW’s bottom line, vice president of external relations, Fiona Docherty, says.

CMO50 2019 #16: Natalie Sarich-Dayton

Natalie Sarich-Dayton, CMO of Brownes Dairy, says sometimes you have to lead from the front, which she certainly achieved when she drove a 4T refrigerated truck around the city to sample products outside train and bus stations. And this is not the only tip she has!

CMO50 2019 #21: Suzanne Morrison

Fundamentally, a marketer must understand the consumer, the marketing director of Mars Wrigley Australia, Suzanne Morrison, says. It sounds simple, yet many companies don’t do it well.

CMO50 2019 #13: Pip Arthur

​The most creative marketing typically starts with a deep appreciation of the audience you serve, says CMO and head of communications at Microsoft Australia, Pip Arthur.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

I have recently worked on Big Data while studying on my certificate exam SAA-C01 Braindumps provides authentic IT Certification exams pre...

samried

The CIO and CMO Perspective on Big Data

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Thanks for sharing the insights. The findings are spot on according to several encounters we had with various brands in the luxury retail...

Xen Chia

Report: Only 11 per cent of brands use customer data effectively

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I think they are overpriced. Don't you think so? I won't buy them.

Donna Green

Apple Watch arrives April 24, some models top $10K

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Energy Makeovers provides services to building owners to reduce their energy consumption and emissions, including replacing halogen light...

samried

How one energy company is giving itself a social media makeover

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That's an interesting use for biometrics, to actually assist in predictive analysis of campaign success.

Simon Smith

Facial recognition technology being used in a new out-of-home campaign

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