Stories by Vanessa Mitchell

Amazon has launched its own delivery service to speed up deliveries, called Amazon Flex.

Cruisewatch is bringing its artificial intelligence (AI)-powered cruise search engine to Australia — something it says is the first of its kind in the region.

As a time when brand purpose and brands standing for positive change is gaining traction in marketing and elsewhere, Kentucky Fried Chicken (KFC) is being condemned for another ‘sexist’ ad.

Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.

Most marketers are planning on switching their customer data platform (CDP) in the next 12 months, despite being happy with their current provider, a new report has found.

86 400 is using technology to scan 200 data points on electricity bills to offer customers a better deal.

Google's decision to make third-party cookies obsolete has been cautiously welcomed by the industry as a win for consumer privacy even as it raises significant concerns for embattled media and publishing sector trying to compete against the digital giant's ever-tighter stranglehold on advertising.

Think of apple juice and you usually think of the sweetened juice made from a concentrate, so sugary it makes you wince. Once tried, this type of juice tends to ruin apple juice for people for life.

TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.

Following Sarah Clark’s promotion to the role of managing director of Intrepid Australia and New Zealand, Intrepid has appointed Louise Laing as the general manager of marketing.

New Zealand company, Soul Machines, has raised US$40 million in series B investment to help with its quest to re-imagine how humans connect with machines.

​Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.

Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund.

Adobe announced the appointment of Anil Chakravarthy as executive vice president and general manager of Digital Experience. Chakravarthy will lead Adobe’s Digital Experience business, reporting directly to Adobe president and CEO, Shantanu Narayen.

​Smart speakers are everywhere. They are on everyone’s phone, in their homes, and on every display stand this holiday period as the perfect gift idea.