Stories by Vanessa Mitchell

Two years ago, the data and analytics team was seen as a backwater cost centre within ANZ, a silo to be trimmed when needed that was offering little observable value to anyone. On top of this, the employee NPS score with the team was measured at minus 48, a dire position for any business that relies on its people to deliver customer experience.

Jodie Sangster, CEO of the Association for Data-driven Marketing and Advertising (ADMA), part of the Australian Alliance for Data Leadership (AADL), is leaving the Association after seven years.

Air Asia will partner with Salesforce as the airline revamps its customer care across eight countries. As part of the revamp, AirAsia will deploy Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Community Cloud to provide a 360-degree view of customer cases for its service agents.

All the latest martech and adtech news this week from Adobe, Google, Facebook, Podible, Outbrain, and more.

​Despite marketers needing to become more data-driven, targeted, and analytical to prove their worth, a new report shows a significant disconnect between what Australian marketers are actually doing and what they should be doing.

All the latest martech and adtech news this week from Google, AdRoll, YouTube, Ogury, Magento, and more.

If marketers aren’t running split-testing on Facebook ads, they're not doing Facebook correctly.

Marketers need to sell the benefits of data-driven personalisation to the consumer and those who might not be as digitally-savvy if Australian business is to remain competitive.

​Following the acquisition of two IT companies to expand its business offerings, Canon has launched a new brand concept after applying consumer marketing techniques to the world of B2B.

It is imperative marketers better understand artificial intelligence (AI), otherwise they could end up measuring the wrong thing and miss the right digital advertising opportunities.

​Data regulation is going to be key to marketing innovation, said Steve Lok, head of marketing technology and ops at The Economist.

Whether you are sitting in traffic, or at war, the body reacts to stress in the same way. And it’s costing businesses millions every year, according to one ex-US Marine turned leadership and peak-performance expert.

All the latest martech and adtech news this week from LiveRamp, Radius, Thunder, Google, SmartMeasures, Tapad and more.

Medibank is publicly challenging what better health means for all Australians, even if better health means not taking out health insurance, with the launch of its new brand platform that aims to offer more transparency in health insurance.

​Officeworks launched a new tagline and a wider channel strategy in February in an effort to better connect with its customers. The launch preceded the release of strong first half results to December 2017 for the company.